2022 Schrader to be 100% Mondavi Fruit

Just got an email from Schrader that starting with the 2022 vintage which will be released in a few weeks, 100% of the fruit will come from Mondavi’s vineyards ending a 21 year relationship with Andy Beckstoffer.

Dear Members,

In many ways, the origin of Schrader Cellars can be traced back to one day in 2000 when Fred Schrader tasted a barrel sample from a vineyard called To Kalon. That barrel sample sent Fred straight to Andy Beckstoffer’s doorstep – it was the beginning of a fruitful partnership that lasted for more than two decades. The rest, as they say, is history.

Today marks the beginning of a new chapter in the story of Schrader Cellars as To Kalon Vineyard becomes even more integral to our sourcing strategy and vision for what comes next. In 2017, we initiated a new partnership with Robert Mondavi Winery to source from a selection of blocks and clones found among the 455 acres of its To Kalon Vineyard. Beginning with our 2022 vintage, which we will be releasing in a few weeks, 100% of our To Kalon fruit will be sourced from the Robert Mondavi Winery’s To Kalon Vineyard.
“This voyage of discovery has been probably the most exciting part about working with the new blocks and clones from To Kalon Vineyard. You get this incredible diversity of styles within the vineyard based on all the different soil series out there, the different rootstocks and clones. You always get something great, but you get different levels of greatness kind of across the spectrum. I don’t know anyone that gets that same opportunity in a vineyard as good as To Kalon.” – Thomas Rivers Brown
We have been endlessly impressed with the quality of fruit that we have received from this portion of To Kalon, and we are especially proud of the work that the vineyard team at Robert Mondavi has done to convert its To Kalon Vineyard to a certified organic vineyard starting with the 2023 vintage. This is a huge achievement and a monumental milestone for Napa Valley – one that we are thrilled to be a part of.

For six years, Thomas Rivers Brown has been working with Robert Mondavi Winery’s To Kalon, exploring the vineyard and making two of the newer wines in our portfolio from this site. Our Heritage Clone and Monastery Block Cabernet Sauvignons were especially sought out and hand-selected by Thomas Rivers Brown from this portion of To Kalon, and as we have continued to explore this magnificent vineyard, we have found new blocks and clones that we are eager to share with you.
“We started with some obvious sites – the Monastery Block, for one –it is famous. It’s been famous forever. It’s pushed back up against the hills underneath the Carmelite Monastery in Oakville. That is a known A-plus piece of dirt.

Another obvious choice were the blocks of Heritage Clone because I’d never seen anything quite like them. These really unique vines produced wines with just this wild concentration, all this power, all this fruit, but with all this incredible structure and acidity that reminds me a little bit of Old Sparky as a whole.” – Thomas Rivers Brown
Our dedication has always been to sourcing only the best Cabernet Sauvignon that Napa Valley has to offer, and we truly feel that the wines from Robert Mondavi Winery’s To Kalon Vineyard represent the pinnacle of perfection – or at least as close as one can hope to get to it.

We want to take this opportunity to acknowledge and extend our gratitude to Andy Beckstoffer for 21 years of partnership that have spanned across some of Napa’s greatest vintages. We are excited to turn the page on this next chapter of our story and share it with all of you.

Cheers,
Jason Smith, Master Sommelier and General Manager of Schrader Cellars

I think this has been in the works for a while.

I think it was their intent when they bought Schrader to create a new premier market for the best blocks of To-Kalon. They filed a myriad of patents around names relation to To-Kalon too.

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So are they not doing all the individual bottling anymore ?

Schrader has had several different Mondavi To Kalon bottlings the last few releases in addition to the usual Beckstoffer ones. I’m sure those will continue with maybe some additional ones. Just nothing with the name Beckstoffer on the label anymore.

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It’s my understanding they are, just not buying Beckstoffer fruit any more.

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Well since they are both owned by Constellation I can’t imagine the negotiations being too cutthroat.

Why would Constellation want to keep paying 50k (or more) per ton of Beckstoffers fruit when they have plots of their own.

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I was on the list from 06-14.Still have quite a few left, they will be ok with TRB and To-Kalon fruit.50k a ton!!?I have been out of the wine loop for awhile.:joy:

I posted this email on the Napa thread and didn’t see it here. I think it does give Schrader some pricing flexibility that they may not otherwise have. The price of fruit in NAPA is so expensive that the asset light model of not owning your own land (or winery for all that matters) and therefore having a tenuous supply is likely a concern for any producer in this position. (or at least uncertainty when the contracts are up for renewal). One thing that is interesting is that Mondavi TK (reserve) is 250 retail and can be had for less. There has to be some internal chargeback for grapes to Schrader but having at least a more stable price point for fruit must be great when looking at their ROI on their purchase of Schrader. Of course Schrader has moved up pretty aggressively like others over the last two years. From 2014 to 2019 it went up 5 dollars a bottle - In 2021 it was a 75 dollar increase. Some of that price increase may be related to a lost 2020 vintage. Regardless, it will be interesting to see this years pricing. Schrader was a great value - 2018 OPUS One is MSRP of 455 and it will be interesting to see how moving forward they price themselves - and particularly how they position themselves vis a vis Mondavi Reserve and OPUS ONE.

I think you mean copyrights, not patents. You can’t patent a phrase. And Mondavi already had the copyrights to the To Kalon name.

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I’d guess Trademarks rather than copyrights or patents

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I’ll stick with MacDonald

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Not really an option for many of us.

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The special To-Kalon Mondavi’s have a lot of MacDonald juice in them.

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They did. I don’t think that’s true post-2020, if I’m remembering my conversation with Alex correctly.

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Mondavi didn’t buy the fruit in 2020, and it voided the contract.

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Correct. So, the MacDonalds are selling that fruit to others from here on out.

By the way, I recall Alex saying that the 2016 Mondavi Reserve contains the highest percentage of MacDonald fruit, in case that’s of interest to anyone.

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Any idea who is getting the MacDonald fruit now?

Silver Oak.

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Trademarks, actually. A copyright protects an expression of an idea. A name is not that. A patent protects a device or a process or technique. Trademarks protect product names and other identifying features (e.g., packaging).

(To be a lawyer is to be a pedant. Sorry.)

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Glad to still have many Schrader bottles from the $95-$125 days. Those were some good times, but times change.