I got an email from PC today, like I do often and they had 12’ BDX pricing, which some of the wines seemed reasonably priced but what struck me as weird is the pricing for the mags…
Red Bordeaux
2012 Ausone Magnum (pre-arrival) 489.99
2012 Ausone Magnum (pre-arrival) 750.00
2012 Beausejour Duffau (pre-arrival) 69.99
2012 Bellevue Mondot (pre-arrival) 99.99
2012 Cheval Blanc (pre-arrival) 489.99
2012 Cheval Blanc Magnum (pre-arrival)750.00
2012 Cos d’Estournel (pre-arrival) 124.99
2012 Cos d’Estournel Magnum (pre-arrival) 169.99
2012 Duhart Milon (pre-arrival) 78.99
2012 Gazin (pre-arrival) 58.99
2012 Gracia (pre-arrival) 95.00
2012 Haut Brion (pre-arrival) 350.00
2012 Haut Brion Magnum (pre-arrival) 559.99
2012 l’Eglise Clinet (pre-arrival) 187.99
2012 L’Eglise Clinet Magnum (pre-arrival) 375.00
2012 Lafleur Petrus (pre-arrival) 134.99
2012 Lafleur Petrus Magnum (pre-arrival) 259.99
2012 La Mission Haut Brion (pre-arrival) 195.00
2012 La Mission Haut Brion Magnum (pre-arrival) 315.00
2012 Lafite Rothschild (pre-arrival) 489.99
2012 Lafite Rothschild Magnum (pre-arrival) 750.00
There’s more, but I’m too lazy to go through the work, so this is just a sample size.
I have never in my life seen a Magnum cheaper than a .750 per oz., it’s always been 2x bottle + $20+ premium, not less than 2X bottle cost.
Thought’s?
I know that PC is an irrational market so if that’s the reason, so be it, but is there a different reason?