Funny stuff here:
Well, Malort does suck. And it’s not really fair to give these poor kids straight baijiu
I wonder where those kids are from. We have a lot of young folk buying Italian Amari now, both for drinking straight and for cocktails.
Young American’s what, specifically? Young American’s Moms? Young American’s Friends??
From the label of Jeppson Malort (an old time Chicago tavern staple):
"Most first-time drinkers of Jeppson Malort reject our liquor. Its strong, sharp taste is not for everyone. Our liquor is rugged and unrelenting (even brutal) to the palate. During almost 60 years of American distribution, we found only 1 out of 49 men will drink Jeppson Malort. During the lifetime of our founder, Carl Jeppson was apt to say, ‘My Malort is produced for that unique group of drinkers who disdain light flavor or neutral spirits.’
It is not possible to forget our two-fisted liquor. The taste just lingers and lasts - seemingly forever. The first shot is hard to swallow! PERSERVERE [sic]. Make it past two ‘shock-glasses’ and with the third you could be ours…forever"