Judging by the bottles on the shelf, they probably mean affordable everyday type wines.
Ha, you just virtue signaled too.
Crap, so did I though.
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Well played.
Was it Woody Allen who said, “I don’t have a lifestyle. I have a life”?
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before opening the thread I was picturing that this label would include things like “FitVine” and “Skinny Girl Wine” maybe with a mix of something like “Black Girl Magic”.
My second guess was a shelf with wines that are decidedly organic and sustainably produced.
Needless to say, I was surprised when it had the likes of Alamos Malbec: the wine I bought in magnum for cooking before I liked wine and occasionally drank (from the same, opened bottle) for about 2 years without noticing much difference.
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Per chance was Yacht Rock playing subtly throughout the store?
Cockfighting is certainly, at a minimum, a lifestyle.
We’ll take your word for it.
I was expecting some of those low or no alcohol wines. I messed up once and got some “light” kiwi SBs. They were terrible.
“Lifestyle wine” is easier to type than “stuff you’ve seen endlessly promoted on Instagram/TikTok and bought into the influencer hype”
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It’s just a recent meaningless buzzword that people will recognize and react positively to. Remember when a certain well known and respected producer said they used homeopathic fining on their wines? Same thing.
Ah memories. That turned into one very funny thread.
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I’d expect “Clean”, low alcohol wines, Snoop Cali Red/Martha’s Chard, and Fit Vine to be in a lifestyle wine section.
Judging from the selection, it is like someone at the store was told to put the sign up anywhere and placed the wines they ran out of shelf space 
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Great take. 
This is very funny, but if I was to take this seriously I’d say that needing a sign to identify a lifestyle wine means you’re not ready for that lifestyle yet.
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Reason 7,382 I think I was born in the wrong century.
Were you born in this century? Because I don’t think you’d have much appreciated wine quality and availability in the 19th and early 20th.
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Well Guillermo, if the devil came and offered me a deal that abominations of modern life would be eliminated but the only decent wine I could get would be Madeira, I might really tempted. 
Did anyone tell our Berserker Dom Perignon pallet buyers that they are buying a lifestyle wine? 
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You might even get some Jerez/Sherry and some Charlie Heidsieck on the sweet side.