Wine Marketing Master student needs your help!

Hello Wine Enthusiasts,

I am a master’s student in Marketing. I am currently working on my dissertation, which explores how wine label design influences consumer purchase intentions. I would greatly appreciate it if you could take less than 10 minutes to fill out my questionnaire. Please click the link below to begin the questionnaire:

Your participation is invaluable to my research, and your insights will contribute significantly to understanding consumer behavior in the wine market. If you have any questions on the survey, do not hesitate to contact me!

Thank you for your time and support.

Cheers,
Katherine

1 Like

The choices other than “other” to describe the designs are too narrow and do not allow the participants to have anything other than what could be construed as positive comments for otherwise rather bland designs. Maybe that was the intent, but I participate in many surveys regarding wine branding and they are not this restrictive. Hope this comment helps.