After the great time I had at the 2012 California Wine Fair last week, I did some research and was thrilled to find more traveling wine fairs from a couple of other countries coming here to Toronto, Canada.
On April 16th, The Austrian Wine Fair makes its debut in Canada (YAY!) and I’m going. The very next day, Argentina’s World Malbec Day event happens. On May 10th, the Kiwis drop the New Zealand Wine Fair on us. Then on the 15th, California drops in on us again with the LCBO hosted California Zinfadel event. Hell, even one of our local regions got wise to the idea and the Prince Edward County Country in the City wine event happens tomorrow.
I’ve already got my tickets to the Austrian Wine Fair, World Malbec Day and the PEC event tomorrow and am going to the Kiwi and Zinfadel events. I can hardly wait.
The only question I have is… why aren’t more wine associations from the winemaking countries doing this? I don’t know if any of you have eve come across any other wine fairs hosted by the wine associations of the host countries, but I’m personally dying to be able to attend a French or Australian or German or Italian wine fair!
I mean, isn’t this a no-brainer? At least from my experience here in TO, these things always sell out and seem to do extremely well in the US as well. So why wouldn’t more countries hit up our two countries with these types of wine fairs?
I actually sent an email to a contact who actually works for the Canadian office of the Wines of Australia! Yes, Canada is apparently such a huge consumer of Australian wines that they literally opened up an official office half a continent away just to market to us. And this is even with the restrictive monopolies we have in most provinces. No response. Do they actually like New Zealand and California and even Prince Edward County to steal their thunder?
I can’t figure this one out, so it just means that I’ll have a blast at the wine fairs that are coming to town and let them convert me into a loyal client just as the California and Port and Dour Wine Fairs did to me last year.