I have a lot of understanding about pricing Cabernet, cuz it’s what I live and breathe. But as I buy Pinot, I have far less sense of where the pricing zone is. I can tell that prices seem to have gone up a good amount the last four years. I even see some at $100 now, but I can’t imagine many people buy those. Do they?
What is your upper-end price range? Like Cabernet, will you pay more for SVDs than “blends?”
All the Pinot producers with the exception of Marcassin charge more for SVD then appellation. My upper end range is $100 Rochioli West Block. The funny thing is I can not imagine people paying more then $100 for a cab
Historically, most bottles in the $60+ range have satisfied my palate consistently (maybe 70%). On the flip side, I’d say 70%+ of bottles below the $30 price point have disappointed. Between $30 and $60 it’s been a hit or miss and same with above $100. All this is Cali and Oregon based. I have limited experience with Burgundy.
There are pinots available that I like in the $30 to $50 range but they tend to be producers that I have tried before and you have to do some work to find them. In the $50 to $70 range I can find a lot of pinots that are excellent. Above $70, I feel a lot of personal price resistance and rarely venture into that arena. I have never paid more than $100 for a Cali or Oregon pinot, but have done so for cabs many times. Why the difference? I guess I just like cabs more.
Most of what I buy to cellar is in the $40-60 range with the only exception being a few bottles of Rhys up to $80.
There is another sweet spot for AFWE-friendly Pinots in the $20-30 range where I like Navarro’s regular cuvée and the Ancienne, ABC La Bauge, and Windy Oaks Terra Narro. These are mostly buy and drink for me.
There is a lot of good stuff out there well within this range - Arcadian, Copain, Peay, Dehliner, etc. etc. I can’t see people having much luck with >$60-70 Pinots right now.
My ceiling is $100… And I very rarely buy $100 Pinots. There is very little incentive. Roy, I think you started a thread on Cirq. That juice is $100, right?. I signed up but never purchased. I can’t rationalize a $100 Pinot when I’ve never tasted it.
I still cringe at anything over $75 and I really won’t buy a lot of these and I do expect something quite special when I do buy them.
$50-$70 is my wheelhouse for my cellar and try and stay under that for any weekday daily drinkers.
I think we’ve all wondered on this. But as we all know, there is no point in trying to make sense and rationalize wine pricing.
Lots of good Pinots in the $40 to $60 range. Have been buying KB since they started and love their wines but with shipping etc they are getting close to $100 and are probably getting close to being dropped.
taking into the subjectivity of “excellent,” i’m finding really good stuff at between $35 and $55 (CA only). on a splurge i might justify spending $75 on a bottle of Pinot Noir, but nothing above that.
My personal sweet spot for USA Pinot is in the $50-$80 range. Seems like I’m finding a few values below that range, mostly from Oregon and a few from Cali (Littorai Les Larmes at $46 eg) too. I’ve ventured in the $80-$100 range for wines I’ve tried and just adore, but that’s been pretty rare. I have gone over $100 for older releases that are more in the ‘how does this wine age’ experimentation, but even that hasn’t been too necessary.
My threshold for any great wine is around $50. Right now that just seems to be the zone I can find a lot of options for great wine.
And there are lot of good wines around $20 as well, so I don’t have to spend $50 on every purchase. And they can be drunk without aging. This is where most of my purchases fall. Only about 35-40% of my purchasing is in the $50 zone.