Wait list times

[JosephW]

You think that email blast was just for fun?

[Steve_Crawford]

i think it was a solicitation for cash.

words have meaning. it wasn’t ‘begging’.

[Joe_G_a_l_e_w_s_k_i]

@JosephW

When I looked at the price… easy pass.

And you have to buy 6 bottles minimum!

[Joe_G_a_l_e_w_s_k_i]

@M.Kaplan

If they find you are flipping, they remove you from the mailing list.

At this point you’d be flipping it for a loss.

[JosephW]

@Steve_Crawford

i think it was a solicitation for cash.

words have meaning. it wasn’t ‘begging’.

When you’re dipping a decade plus into the email database it sure looks like the exact meaning of begging to me…

[M.Kaplan]

I got out at the optimum time following the Pandemic.

[larry_schaffer]

@JosephW

When you’re dipping a decade plus into the email database it sure looks like the exact meaning of begging to me…

Well . . .

Folks drop off lists for very different reasons . . . and sometimes a ‘reminder’ can get them back on. You just never know - and what’s the ‘cost’ in sending this out? The question to me really is the ‘wording’ - and they should probably try to ‘personalize’ this if at all possible . . .

Cheers

[JosephW]

@larry_schaffer

@JosephW

When you’re dipping a decade plus into the email database it sure looks like the exact meaning of begging to me…

Well . . .

Folks drop off lists for very different reasons . . . and sometimes a ‘reminder’ can get them back on. You just never know - and what’s the ‘cost’ in sending this out? The question to me really is the ‘wording’ - and they should probably try to ‘personalize’ this if at all possible . . .

Cheers

Voice of reason as usual Larry.

It is cheap to send emails versus standard mail but as this is a waiting list thread we can establish the waiting time for Third Twin is -10 years now.

Regardless, I certainly don’t blame them for using tools available to regain interest but it points to these lists not being the big deal they once were. There certainly are some exceptions but they are getting rare.

[Dave_Nerland]

I would rather have emails I can opt out, then phone calls trying to sell wine.

[Jonathan_Loesberg]

My wife worked in direct mail marketing for books for a time. She would call this beating your list. Whether it’s begging or not, it’s a sign of bad times.

[larry_schaffer]

@Jonathan_Loesberg

My wife worked in direct mail marketing for books for a time. She would call this beating your list. Whether it’s begging or not, it’s a sign of bad times

Many call it ‘data mining’ - just as you would look at your ‘best’ customers and hit them up to offer them ‘special offers’. Again, it’s not just a matter of if you do this, but HOW you do this and the language you use . . .

But yes, times are tough and folks need to move inventory. That should not be a surprise to anyone here - except those that JUST purchase MacDonald, Mowe, Jasud, etc

Cheers

[Jonathan_Loesberg]

Depends on expected returns. The more times you hit the same list that already isn’t responding, the lower the response rate you get. In most direct mail, that tells you it’s time to jigger your product and your list. I don’t guess those options are available to wineries.

[larry_schaffer]

@Jonathan_Loesberg

Depends on expected returns. The more times you hit the same list that already isn’t responding, the lower the response rate you get. In most direct mail, that tells you it’s time to jigger your product and your list. I don’t guess those options are available to wineries.

Agreed entirely - ‘beating a dead horse’ will not bring it back to life

[DonnaM]

Just had something similar happen with Cayuse - got an email a couple of weeks ago telling us that our Cayuse allocation was available. We’ve never been on the Cayuse list, nor have we ever put ourselves on the waiting list for a spot. We have, however, been on several Cayuse-adjacent lists in the past (Horsepower, No Girls, Hors Categorie and the champagne list), all of which we’ve let lapse, so we figured they’d used the wrong mailing list by mistake and ignored it. But today we got another email reminding us of our allocation, so out of curiosity we signed on and lo and behold, we do in fact have an allocation. Not sure if we’ll order anything, but I found it interesting and mildly tempting (as I’m sure was the intent!).

[Joe_G_a_l_e_w_s_k_i]

@DonnaM

Just had something similar happen with Cayuse - got an email a couple of weeks ago telling us that our Cayuse allocation was available. We’ve never been on the Cayuse list, nor have we ever put ourselves on the waiting list for a spot. We have, however, been on several Cayuse-adjacent lists in the past (Horsepower, No Girls, Hors Categorie and the champagne list), all of which we’ve let lapse, so we figured they’d used the wrong mailing list by mistake and ignored it. But today we got another email reminding us of our allocation, so out of curiosity we signed on and lo and behold, we do in fact have an allocation. Not sure if we’ll order anything, but I found it interesting and mildly tempting (as I’m sure was the intent!).

Winebid is your friend.

[A.McDonough]

Exactly me too