Thanks for the link. I am sure on paper they have done very well with the uptick on prices, but I keep thinking what a colossal waste of resources and time.
Was there over 20 years ago. Remarkable experience including the cellar tour.
Here’s a link to a more current article:
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Not following, why do you think that?
I thought he meant Doesn’t matter how much ‘chateau whatever’ is selling for today or what you actually paid for it back then if you’ve priced your inventory so high no one will ever purchase it. You can’t realize profit on unsold goods.
Why not price it reasonable so people can actually enjoy these bottles before their time passes, it’s not like they’ll run out any time soon.
I agree with all that!
Be like Bern’s. A great model.
I gather Bern’s prices have increased a lot in the last couple of years.
To be honest, $25 million is the price of a decent Impressionist painting, so financially for the uber wealthy owner, probably not a huge part of net worth.
I agree with the Bern’s methodology (at least in the past). But this looks like a boastful cellar, as only those who don’t care about value, and have the means to not care about value, will buy some of the more interesting bottles.