We want to let all of you know that after 25 years of growing and nurturing Vineyard 29, it is time for us to pass the baton. We have had long discussions with our two sons and their families and have come to the decision that neither can take on the responsibility of managing Vineyard 29.
And so, we have made the decision to sell Vineyard 29. We are hoping to find someone with the same passion for our customers and our community that we have as they take Vineyard 29 forward. This article and press release came out today announcing the sale.
In the meantime, we are fortunate to have a great team in place that is committed to staying with us through the sales process and hopefully for long afterward.
We expect that this process will take the better part of a year to complete, so there are no changes on the immediate horizon.
As a thank you for all your support of Vineyard 29 over the years and to encourage you all to come back to visit in the coming months, we are offering complimentary Terrace Experiences at the winery in St. Helena to all our mailing list customers through the end of 2025. We hope to see many of you!
It will sell. Yes, all wineries are having some headwinds but Vineyard 29 has a solid/successful business. This has much less to do about the business climate and more to do with the next generation not having any interest in taking over.
Will we have wineries pulling the plug in the next 18 months due to business not being sustainable? Absolutely. But thats not the case with V29. And…if you like their style of wines and pricepoint, they are better than ever today.
Very unusual for something like Vineyard 29 to be for sale on the open market. Most wineries on this level are sold confidentially to avoid turmoil with customers, employees and/or distributors.
The flipside is being caught off guard when you get an unanticipated email stating the winery has sold. At least now the customers/distributors know what the future holds.
True, but that usually has negative ramifications for the business being sold as distributors and consumers move on. Distributors usually don’t invest time and effort in brand building of a brand that may soon be lost to them.
They make some good wines, but let’s not have a repeat of what happened with Seven Stones (purchased by some mercenary investors who immediately raised prices 3x, apparently with the goal of marketing them as luxury wines in Asia).
Asking price is a cool $65M, including the 13K sf winery, inventory, 38 acres of vineyard and a pretty nice 2700 sf house and pool. Quite a stunning property and facility from my visit years ago.