Starting today, you can reserve your Twitter-branded bottle of wine for $20, $5 of which goes toward [non-profit] Room to Read (the rest pays for production costs). Every case sold will buy 60 local language books in support of an organization that, to date, has established more than 700 schools and over 7,000 bilingual libraries with five million books.
Twitter is creating two wines to start, a Pinot Noir and a Chardonnay, Noah Dorrance, Crushpad’s marketing director, told SFoodie.
twitterwine - i am @grape
twitterwine - ouch someone picked me what could be next
twitterwine - in a bin with a whole bunch of @friends
twitterwine - on a table being looked at
twitterwine - what is that noise and screaming - look a tunnel or something
twitterwine - lost my skin - just juice now - steamed about that - #crushed about that
twitterwine - feeling a bit silly - getting high on something
twitterwine - in a dark container - smells like http://newoak.com" onclick="window.open(this.href);return false;
twitterwine - just resting, and resting, #tweet you next year
twitterwine - wow - just moved into a bottle
twitterwine - RT #Berserkers - will someone adopt me
twitterwine - #cellertracker - nice nose, good fruit, 88
Interesting - when I made a barrel @ CP in 2007, all single vineyard cabs we’re $29 or more per bottle. CP must be sourcing much less expensive fruit for this project…
There was a lot of Sonoma Pinot and Chard going for a fraction of the regular price this year. CP is well connected to the, um, grapevine, so it could be excellent grapes for a shockingly low price. Like $500-600/ton for what’s normally $3000/ton, from some numbers I saw. The timing certainly speaks to that opportunity. It would also make sense that CP may have surplus capacity and manpower this year, so breaking even on this project would help them cover some costs.
