I guess the real question is what are retailers’ cost for this? (Not that I am asking anyone ITB to answer.) But you would think a retailer reading this might offer a acceptable price if assured a 25+ case order. That assume people commit and send payment. Like the old adage, would you rather sell 10 cars at $1,000 profit or 1000 cars at $100 profit.
It’s not at all apparent if anyone is actually keeping track or anywhere close to taking orders, but that won’t stop me from adding my name to the list to follow this thread…
In case it is helpful- I reached out to my two go-to places for Krug on this wine recently, and here is the gist of what I have been told,
Wine expected to be released in the US later this fall (note this can vary a lot by state and will depend on when supplies of 163rd edition run out.)
Very small supply naturally since the base year is a vintage year- and a very good one- and so it is expected the allocation will sell through in a couple of months, which is quite a bit faster than usual.
Lots of people are already lining up and asking about this wine.
Keep in mind too the MSRP for 2002 Krug- which has sold well.
FWIW- I think anyone finding this in the U.S. for $150 or less is wise to jump on it, because I do not see it going for any kind of discount. There is just no incentive for that. Nor do I see this is as a situation where putting together a large group order is going to matter- unless you are planning to source it in Europe and bring it over. There is just not going to be the supply available in most states relative to demand such that a big group order is going to entice a big discount.
As for under $130- I think there is virtually no chance of that happening unless you find yourself in a very lucky situation specific to a retailer you know well. I am certainly bracing myself for a $150ish price tag net of case discounts- and my go-tos do a lot of business in Krug and get pretty favorable pricing.
All of the above in Tom’s post rings true to me. Now that the labeling assures the buyer of what is actually in the bottle, the wines with superior base years are sure to be in high demand. I would think a lot of this will go to restaurants and never hit retail shelves.
I don’t think you are going to see a noticeable lesser amount of the Grande Cuvee No. 164. Yes, Krug made a vintage in this year, but the yield was healthy and they make sure they have enough wine for Grande Cuvee before looking at doing a vintage - even in a top year. Take 2012 for instance, this is a great year especially for the Pinot grapes, but the yields were the lowest they had been in a long time (many folks got close to double or double the yield in 2008 that they did in 2012). Krug isn’t making a 2012 vintage because they don’t have the stock to make it after doing Grande Cuvee.
There appears to be greater demand for this release and LVMH may allocate/ration the wine out in a way that makes things appear more limited, but the total amount of wine isn’t going to be any different than the norm. This is Krug’s bread and butter wine and they need a normal supply of it out there.
As for pricing, LVMH has been trying for a while to push Krug Grande Cuvee up above DP in terms of a price point and would love to see this selling everywhere for $175 and above.
Gotta read my message in context. my point is it’ll be widely distributed as Michael said it’ll never hit retail shelves.
Michael S. Monie wrote:
All of the above in Tom’s post rings true to me. Now that the labeling assures the buyer of what is actually in the bottle, the wines with superior base years are sure to be in high demand. I would think a lot of this will go to restaurants and never hit retail shelves.