I definitely paid much, much less than 89 EUR for the regular - so someone with taking advantage, and it’s not the estate itself. But quantity is limited.
Well, like I said surely there are still ways to buy it cheaper but I think it is getting harder and harder. That said also this particular retailer was selling it for a lot cheaper only a short time ago. A friend has been buying the wine via the subscription model from a small retailer for many years and also there the price has been going up every vintage for many years in a row now. Good for you if you can still buy it for 40-50 €!
In 2012, when I was in the distribution business, we wholesaled the 2009 at $36. I think we even sampled a few bottles. Then the next year we had to allocate it, I believe.
Not going into who bought at lowest prices competition here, but simply illustrating the rapid rise in US prices by these wines.
It may have been allocated, I can’t recall, but purchased 6 bottles of 2009s from emailed marketing by local store at under $30 per.
Yeah they also blasted the 2010 twice, first tranche was 32 and a big price hike a couple months later to 33, and then a third tranche a few months after that at the same price.
These are my prices as I entered them in CellarTracker. I include tax and shipping to the extent they are charged so the amounts reflect my actual cost. Others choose to enter the price without including tax and/or shipping.