Not so funny story of bad judgement in the heat of the moment. Love Brewdog’s reponse. We’re not gonna take it… anymore!
What utter Good on the people who refused to accept the award
It’s worth continuing to follow the story on Brewdog’s facebook page… Redirecting...
Follow the story with the official hashtag #AndTheWinnerIsNot here: https://twitter.com/#!/search/%23AndTheWinnerIsNot
The amazing way Brewdog turned this into a huge PR advantage is further documented on their latest blog post here:
http://www.brewdog.com/blog-article/diageo-screw-brewdog-part-ii
Walk tall, kick ass and learn to speak craft beer.
Go Brewdog!