Answer: It’s not Burgundy !
The range is huge. Styles cover dry red, white, rosé, sweet Muscats, sparkling, sweet red and amber fortifieds, and rancios.
Winemaking can vary widely from cheap and cheerful Coop wines, traditional estates and adventurous newcomers doing their own thing. That may involve expensive oak-ageing, biodynamics, zero-sulphites, blending across vintages, tiny yielding micro-cuvées from really old vines, thermo-vinification, unique blends, concrete eggs or amphora.
Red varieties include Syrah, Grenache, Carignan, Mourvedre and Cinsault.
Whites are even more diverse, with Grenache blanc and gris, Carignan blanc and gris, Vermentino, Roussanne, Marsanne, Terret, Bourbelenc, Macabeu, …
But perhaps most interesting is the difference terroir can provide. Clay, limestone, granite, schist, …
The list of interesting and promising producers is huge and increasing every month. Revue de Vin de France is a reasonably good guide to who’s who and Guide Hachette, although a bit more random, will throw up a few interesting suggestions. In the UK, MWs Jancis Robinson and Rosemary George write about it regularly, as do bloggers such as http://www.frenchmediterraneanwine.com/ and http://languedoc-wine.blogspot.fr/
This isn’t a bad article in the NYT either http://www.nytimes.com/2012/11/28/dining/reviews/rolling-with-changes-of-wines-from-languedoc.html?pagewanted=all&_r=0
Robert,
I can understand your views. The US market does seem to attract, via the WA and WS scores and the major importers, the big easy styles, like Bila-Haut and Gerard Bertrand. I suppose that is what they think will suit the “American Palate”.
From your local list, I would suggest trying Aupilhac, Leon Barral (Natural so transport conditions vital) and Gauby.