Please note – tickets are INCLUSIVE of tax and gratuity.
17 W 19th St
bōm - Located in: Oiji Mi
New York, NY 10011
[Email Notification]
I wanted to make sure you got this email—we’re hosting the first-ever William Kelleywine dinner on June 20th at bōm in New York. We wanted a setting that was fun and a bit different, and I think the umami-rich elements of Korean cuisine will pair magically with his wines.
As you probably know, demand and interest in William’s wines have absolutely skyrocketed. They are rarely available in the U.S. and are only offered through allocation—no retailers have them, and we’ve placed them in just a handful of restaurants across the country. We’re thrilled to offer people a chance to actually taste the wines, including two that have never been commercially sold in the U.S.
As you can imagine, demand for seats will be intense. This is early access, so please join the waitlist and we’ll do our best to accommodate you!
Please feel free to reach out if you have any questions,
Some of those wines are incredibly rare; the 22 charmes there were like 20 cases made for the whole world, and I’m assuming a lot of those have been consumed already. No one is allocated many of these wines at all.
If this was in Paris, you could wear a read beret to the dinner! Micheal, you are the perfect candidate for this dinner! I hope you’re going! Dan, you just don’t understand! This is RARE! (Even Thorstein V had to jump on it to get in! But at least he can then talk about his ‘new friends’…)
I was commenting on the auction prices posted by @Brian_S_t_o_t_t_e_r , which, of course, are for full bottles of wine.
I wonder how much wine each diner will receive at this dinner.
I also wonder what rarity smells and tastes like. $1k+ for an Aligote?!? GTFOH. That’s rich people being curious.
I find it hard to believe that wine could be poured into a shiner, served blind to knowledgeable wine folk (one could even announce that it’s an Aligote), and have them come away from that tasting, not knowing producer or QTY produced, saying, “Yup! This wine right here – I’d pay more than $1k/btl.”
It’s arguably the best aligote that’s currently made.
I’ve had the d’Auvenay several times and it stands up to that one.
Whether WK’s wines are worth the secondary market pricing is a personal decision, but the wines are among the best made in the world, regardless of level.
I’d personally rather open bottles of DRC or Rousseau from my cellar instead if people asked to try them, for what it’s worth; the bottles are just irreplaceable.
Idk, but it doesn’t matter because there isn’t that much produced. Idk why you’re so up in arms about the aligote pricing; take a look at the d’auvenay pricing. I didn’t take my allocation for the 2023 WK whites and probably should have.
Sure, secondary market prices are what they are. But Thatcher buys the wines direct from WK. So, I may be missing something, but this feels like nothing more than a money grab, which unfortunately is becoming all too common around Thatcher.
I can’t speak to secondary market pricing — the market does what it does. We’re extremely diligent about allocations, but people will always flip wines. Fortunately (or unfortunately for them), it’s not difficult to trace when the quantities are this small, especially within the U.S. allocations. That said, we’ve done everything in our control to avoid secondary prices skyrocketing.
As for the event pricing, there are several important factors that play into it:
We have the entire restaurant, not just a single table. That changes the economics significantly.
Nearly two bottles per person. If you’ve ever attended our dinners, you know we don’t do 1 oz pours. The whole point is to experience the wines — to see them evolve in the glass.
Some of the wines being poured have never been sold before — not even through our private allocations.
Just to set the record straight — instead of reacting to claims like @Andrew_K’s about “money grabs” — here are a few facts:
For certain wines, 12% of the entire U.S. allocation will be opened at the dinner.
Many of our allocations are priced lower than anywhere else in the world, including Europe. If this were about maximizing revenue, we’d just take the easy route — “Kermit” it and charge 10% below retail. But that’s never been our model.
Also, this is far more complex than it looks from the outside. Most of these wines are produced in quantities of 300–600 bottles. We’re fielding 400 allocation requests just for private clients. That’s already a logistical headache — let alone organizing a dinner around it.
Just imagine (it could never be, but if) the dinner $400 a person? We’d have a waitlist of 1000+ people. Unfortunately, the reality is the wine is limited. The day that I can get enough wine to satiate the market - I’ll happily host a few tasting at our store in Brentwood Or perhaps in 25/26 when there is a bit more quantity.
Also just to be clear - the price includes tax and gratuity! Perhaps this is a better deal? lol
Or perhaps in 25/26 when there is a bit more quantity.