Study About Wine Pricing On Restaurant Menus

John_Liotta · June 11, 2009, 6:27pm

From Cornell . . . interesting . . .

$ or Dollars: Effects of Menu-price Formats on Restaurant Checks" onclick="window.open(this.href);return false;

Thoughts?

Bill_Tex_Landreth · June 11, 2009, 6:32pm

Bad link.

Dennis_Atick · June 11, 2009, 6:34pm

Tease.

John_Liotta · June 11, 2009, 6:42pm

Fixed . . .

Bill_Tex_Landreth · June 11, 2009, 6:47pm

Interesting.

Brian_G_r_a_f_s_t_r_o_m · June 11, 2009, 11:41pm

interesting. Make sense … which looks “least expensive”?:

Ninety-eight dollars

$98.00

98.00

Temporally, it’s gotta be the 98.00. It’s less characters than the other two options, and it doesn’t have the word “dollars” or dollar symbol in it.

I would have been curious to see how a fourth presentation would have done:

98

Michael_Bowden · June 12, 2009, 1:44am

Its an interesting theory…other options.

only have 98 - Personally this looks much cleaner on a list

also, what about $97.99 or 97.99

M_Smith · June 14, 2009, 4:27pm

I would have predicted 98 clams would have been rather popular.