Study About Wine Pricing On Restaurant Menus

From Cornell . . . interesting . . .

http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-15048.html" onclick="window.open(this.href);return false;


Thoughts?

Bad link.

Tease. [tease.gif]

Fixed . . .

Interesting.

interesting. Make sense … which looks “least expensive”?:

Ninety-eight dollars

$98.00

98.00


Temporally, it’s gotta be the 98.00. It’s less characters than the other two options, and it doesn’t have the word “dollars” or dollar symbol in it.

I would have been curious to see how a fourth presentation would have done:

98

Its an interesting theory…other options.

only have 98 - Personally this looks much cleaner on a list

also, what about $97.99 or 97.99

I would have predicted 98 clams would have been rather popular.