I quote a couple of the above posts (showing 2+2 and 6/3) as examples where SQN are trying, I believe, to align allocations with what people have expressed a desire to buy in order to drink. I seem to recall at some point in the past Elaine sent a survey to folks who were going to potentially make the list and asked about interest in qualities, acknowledging that pricing had changed significantly since the customer signed up, etc. They really are trying to deliver their product into the hands of people who want to drink it.
To reiterate, their model, as I understand it, is to sell direct to consumers in the absolute sense of that wordābuyers who are going to consume the wine. Although Manfred has posted (I think on this very board) that what people do with their wine once they buy it is their business, I think their desire is to sell to people who drink it. I donāt think they are trying to āhireā ādistributorsā who then resell a few bottles here, a couple of magnums there, etc. I think people who do that start to think they have a right to buy the wine and resell it, which contravenes the goals of SQN.
This all makes sense, but my point is selling packs of 3 + 3, or even 2 + 2, instead of offering an individual nearly a case of each (I see a 9 + 12 above) would get the wine in more peopleās hands and probably discourage purchases for resale. Iād be happy just buying 1-2 bottles of the Syrah for example, but am probably fairly far down the wait list.
There has been much discussion here around Macdonald, where I believe the vast majority of list members are allocated only a 3 pack.
I donāt think SQN is flippable any more. Not since 2010. Look at the listings on Winebid. When you consider what it actually costs to get the wine delivered to your door (more than $190) and what the seller premium on winebid is, you canāt make a significant profit flipping any wines released after the Stockholm Syndrome.
It isnāt. I flipped an estate set here for maybe $50 profit. This isnāt the unicorn it once was and after finally popping a bottle I can live without it. Nice to have in a collection obviously.
What is flippable for more than 50% profit these days in CA? Less than that isnāt worth the trouble. Not that I really care, just curious. I always share my allocations with my friends at cost.
Pretty simple economics. Wineries have raised their prices to the market clearing price point. There was only going be a short period of time that they were willing to leave money on the table when they saw their wines were being flipped for two plus times of what they sold for for current releases.
The current pandemic situation has caused a speed bump so you are seeing some restaurant only wines showing up at retail but I donāt expect that to continue after the economy gets back to normal.
I hope you are right. I am starting to forget what ānormalā used to be. It appears we are in an endless purgatory of mutating virus forms. If there is an indoor dining ban again put in place this winter I donāt know if restaurants are going to survive in any form we are used to. All the weaker trees in the forest have probably been thinned out, how much longer until the healthier trees start to drop?