A few years back I started my own thread here Start my own shipping about this very topic. Between me, Marcus and Larry, we could totally employ our own driver, bear the full cost of a Sprinter van, cold chain from door-to-door and prob save money. We are fast approaching the scenario where even a smaller winery will save money employing their own delivery service, even nationwide.
Here’s the one thing - we are today paying for speed. But our customers don’t give a sh** about that - they just care that it gets there cold chain and in good quality. So why not have a service that consolidates shipments and take the speediness out of the cost equation?