Ignoring SE and thinking about magnums in general, I love them and do buy a handful. However; I’m happy paying two and a half times a single bottle price, maybe a little more but pricing closing in on nearly four times a single bottle price would be a walk away for me. I feel that that price premium is egregious.
Undoubtedly true Andrew, and if they feel that that is what the market will bear then hats off to them if they do actually sell through? I can remember 20 years ago in my own country (New Zealand) and in Australia where I worked in the industry for a few years that magnums could be 3.5 times a standard bottle as they were actually quite a rare format. Now that they are incredibly commonplace I do not see that premium being justified.
If you like Magnums, I’d recommend checking out the auction market/winebid. You can often acquire magnums at a steeper discount compared to their 750ml equivalents. Especially for Napa/West coast wines.
My theory is that the Screaming Eagle’s and Scarecrow’s of the world overprice large formats on purpose. Then donate most of them to charity auctions and take ‘inflated’ tax deductions based on the high list price.
As stated in his post, Mark lives in NZ and whilst buying on Winebid is theoretically possible for Kiwis, it is extremely impractical and very costly for us.
The message I replied to made no mention of NZ. I got tied up with my kids and didn’t continue reading after that. Even if I had read NZ, I wouldn’t know much about the market there.
I appreciate you pointing that out. Though I still find it to be a relevant post for anyone in the North American market who is looking for value/large formats.