not really huge news except for the fact that Banks had been the ‘public persona’ for the labels and Kroenke had been behind the scenes . . . curious what this will mean for them PR-wise moving forward . . .
Wow Mr. Banks was very kind to send Jonata Wines down for two great dinners next Saturday and Sunday at my Culinary Festival. http://www.scottsdaleculinaryfestival.org" onclick="window.open(this.href);return false;
He was never scheduled to come, just Wine maker and Winery folks…
But the brand cahce trickles down to Jonata, which should be making some serious cash since the vineyard land down south was nowhere near the prices of Napa Valley.
Watch for a second label for Jonata to be released shortly - intended for restaurant only distribution as far as I know, but it will be poured and sold at the upcoming Elements SB Futures event on April 25th . . . Not sure if they intend to ‘advertise’ this as a second label or not, though . . .
To correct, Jonata started selling wine about 1.5 years ago. I’m not surprised to hear about the second label. I don’t think the Jonata brand is yet well enough established to sell the wine from 80 acres of fruit at the price point they have targeted.