Rich Aurilia and Dave Roberts in new Napa cab venture

A current and ex-SF Giant enter the wine business. From the SJ Merc:

Rich Aurilia was excited because he received a prototype for his wine label that he’s making in conjunction with Dave Roberts, among other partners.

The label is “Red Stitch” and it’s a high-end 2007 Napa Cabernet Sauvignon. They made 150 cases and they’ve already received orders from two restaurants — Gary Danko and Boulevard. Now that’s a heck of a way to start.

I have no further comments on this.

I do.

OK, I lied. I do have a thought on this.

What strikes me about Red Stitch Wine is TIMING.

Roberts and Aurilia coming out with a new, high-end Napa cab in the 3rd quarter of 09, is about as timely as Brian Sabean signing these two over-the-hill vets to Giant contracts over the past couple of years.

Bob Wood - do not get smug. I believe both Roberts and Aurilia are former Madres.

You are correct. So are Bochy and Flannery.

Mike, the timing might actually be good with the Giants making a run for the Wild Card. And to have 2 top SF restaurants carry them, I guarantee some die-hard fans will order them off the list.

Would I but it? No. Do I buy Joe Montana’s wine? No. But someone will.

If the Gigantes win the World Series T-Bone, I may actually have to go in for a case!

I might share with you neener Rolando Herrera from Mi Sueno will be making the wine for Red Stitch. I’ve had correspondence from Dave Roberts that they are interested in working with us (since I’m a Giants fan) and Mi Sueno told him we should have the wine 'cause we’re special [wink.gif]

Carrie, do you know the price point? I’m guessing $100+ … that’s a tough market segment for a new release.

For that you could almost get a couple bottles of Tom Seaver’s GTS “Nancy’s Fancy”.

Or you could get Casa Piena, Carmen Policy’s Yountville Cabernet made by Thomas Brown.

I believe it is going to be around $50ish

Their combined batting averages are 542. So divide that by 12, and you get a price of about $45.

That’s what they gave us…that’s all I’m giving them.

I’ll pass the word to them
[rofl.gif]

Update : The Red Stitch Cab will be released Spring 2010 . It will be somewhere in the $75-$80ish range . Approx. 125 -150 cs I hear there was a spot during the Giants game Sunday (yesterday) that they did a plug for it, the web site went crazy shortly thereafter, their mailing list is filling up quick.

Carrie, will they sell strictly from a mailing list, or will there be some retail? Will you carry this?

It sounds like it will be mostly mailing list, a couple restaurants
& ME !
Pays to be a Giants fan with a wine store flirtysmile

I don’t want any comments from those Blues Brothers either neener

Can I get a discount for being a Madres fan?

Will it be steroid free?

sorry, but we can’t help it

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i smell a blind tasting coming up