Reuters covers the discount wine website trend

http://www.reuters.com/article/2012/01/17/us-wine-online-idUSTRE80G1AL20120117?feedType=RSS&feedName=vcMedia&virtualBrandChannel=10109

“We’re not necessarily for certain, highly sophisticated customers … We want to make wine approachable and simple for our customers,” said Elliot Arking, who along with his brother Joseph and son Jamie, run WTSO.com, which stands for Wine Til Sold Out.