This thread doesnât convince me that this is a restaurant problem. Instead itâs a small business not adapting to changing times problem. Similar but not identical. Sadly the ability to make great food and the financial/business knowledge needed to optimize a business and deal with changing tastes/budgets/customers are not often skills held by the same person.
This is part of why i got frustrated with drinking nice bourbons- a lot of places (at least by me) priced them in ways that just kept them on the shelves on purpose, so they could display them and say they have them, but the goal was never to actually sell it, cuz then they wouldnât have that bottle on the shelf anymore. It got especially crazy when that wasnât just for Pappy, but was happening with things like Eagle Rare and Blantons. It was the primary driver for my switch to wine in the first place.
But restaurants definitely do something similar sometimes. Except at least for restaurants theyâre kinda just hoping that someone will come in with a corporate card and not care and buy it even though itâs obviously overpriced.
I think you are correct to some extent 1 but in most cases, they are purchasing 6-12 bottles per sku . . . And with Bourbon, once itâs opened, youâll still be able to pour from it for a LONG time.
So many great takes on this thread. Made me more thoughtful.
My son is 27 and lives in San Francisco. He and his friends eat out alot but almost never order wine due to the mark ups. They love wine, too. They are not into wine enough to bother with BYO, so wine is an at home or picnic thing for the most part.
Their trend: they tend to go beer or cocktail eating out, then come back to someoneâs house for the wine, after.
Heâs somewhat occasional with THC, but he says the general trend he sees is beer/cannabis among people his age. It will be a hill to climb to get his generation to care about restaurant wine lists as they progress through life.
Side bar: his gang is not a ânatural wineâ loving group, either. They are also sort of learning their way through the âclassicâ grapes so far. His peer group generally has cab nights, pinot, nights, chard nights, and sauvignon blanc nights, but when they come to visit in Chico, they stretch their palates and enjoy curated new things.
For them, a great wine bar would be a classic grape predominant place with well chosen lesser known grapes to get the kids interested without a lot of clunkers.
In his age/friend group, wine lists are nearly invisible to them.
THC is a much worse business than wine right now, so donât think itâs the panacea everyone thought it would be. Itâs across the board. Itâs simply affordability.
go with sparkling, John : ). I should have given you a bottle of my white Pinot Noir for such a pairing-- itâs my favorite with sushi for still wines. something about the high level of saltiness brings out the best in still or sparkling PN
At the risk of terrible thread drift, Iâll note that the rising price of cocktails is also frequently offensive to me. $8 became $10 became $12 and now the $18-20 cocktail is not at all uncommon.
And while I cannot make wine at home, I can make excellent cocktails.
Itâs a joke, I know, but in Philadelphia where I live it is not uncommon to see people bring in a handle of vodka. The restaurant will supply Coke or OJ or whatever. Weird to me, but it happens.
Weâre going tomorrow to one of the few places in Philly where BYO is totally disallowed to try it out. The plan is to have cocktails and see if the food is worth it. But itâs a tough sell with so many good BYO options. Iâve already had an extensive argument with the Sommelier in my head about why weâre not buying wine. It wonât happen, but Iâm prepared!