I can’t imagine signing such an agreement. At first glance, it appears you (the customer paying a ton of money to use their service: storage of your wine) are agreeing to essentially let them completely off the hook for ordinary negligence that causes any loss for which you otherwise would seek to have them/their insurance (if they maintain insurance) reimburse you. Although, I do think that specific language is less than clear. It’s clearly intended to be the broader indemnity against liability, rather than narrower indemnity against loss - but who cares, as either seems a terrible deal for the customer.
Then that four-year clause and the arbitrator-selected-by-the-company stuff. Gawd.
Even wilder is that there’s no reference to any necessary qualifications or professional association the company-selected arbitrator needs to have or to which the arbitrator must belong.
All that said, I defend people charged with federal crimes, so my reading of this proposed contract and all the “civil” litigation ramifications or exposures may be off a bit . . . . 