Packaging FAIL

WINE TALK
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A supplier stopped by last week to taste us on some Kosher wines. He peeled back the capsul on one to reveal…no cork!

Needless to say I passed on tasting this wine.

[oops.gif]

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They put a “C” on there by mistake huh?

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Brent

Have you ever heard the story on Burgans Albarinho?

Basically it is the leftover juice of Codax Albarinho. But Parker and then Miller started scoring the wines higher than Codax (presumably because his buddy, Eric Solomon imports it) so the prices went up.

When I told the instructor at the Wine Academy of Spain how much that crap sells for in the United States, his near exact quote was, “I think you are mistaken, that is a $5 bulk wine.”

[rofl.gif]

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I have this beat (probably NSFW, but it’s too good!)

From Urban Dictionary:
Urban Dictionary: rangtang" onclick="window.open(this.href);return false;

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Daniel,

Yes, I was aware, that is a story I have already forgotten a few times. A customer request…I also stock the Martin Codax which sells for $5/bot less… [wink.gif]

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I guess “I’ll take 2” takes on a different meaning…

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Brent,

I just find that whole story scary for consumers. Talk about buying on points.

I would love to taste these two side by side and blind.

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My sister teaches a graduate school level course on cross cultural marketing and has a box full of stories like this. My favorite is the opaque white juice they marketed in Japan with a name that was pronounced “Cow Piss.” It happens all the time. I seem to call that one of the Japanese car names (Toyota?) means “does not work” in some languages.

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Chevy Nova…“No Va” isn’t what you want to call your car in Spanish speaking nations

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I really like the wine…

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Milos - I don’t think the story about the Chevy is true. Nobody can ever explain where that problem came from. And the Mexican oil monopoly sells a gasoline called Nova. Plus, if I remember, the car was sold outside of the US primarily in Mexico and in Venezuela and the sales in Venezuela so far exceeded GM’s expectations that they thought at the time they’d pass Ford in foreign sales. This was big news in Detroit at the time, because back then Ford was selling more cars overseas than GM.

In fact, they thought it was a very good word for Spanish countries. After all, the word was already used in Spanish - e.g. “Bossa Nova” and the word came from the Latin, meaning new, which would be readily understood by Spanish speakers and which was the entire point. And I believe they wanted to have the association with a new star, called a nova.

I think the urban legend about no va must have come from a first year student studying Spanish, who used a kind of pidgin English translation to make a pidgin Spanish. But it’s like some guy told me what I was a kid that the old slogan for BOAC secretly meant “Bring Over American Cash”. Other people claimed that FIAT meant “Fix It Again Tony”.

The irony is that the nova which is a star flames up brightly for a while and then craps out fast, pretty much EXACTLY like the car, so the GM guys were more accurate than they ever dreamed.

As far as the Albarino, I think Dan is just joking. When a wine is tasted blind and in peer-group conditions, the chips just fall where they may. So no surprise that the lower end wine scores better.

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A car story which IS true is that “Pinto” means “dick” in Brasilian slang and Ford executives in São Paolo fought tooth and nail not to have to use it but Detroit prevailed.

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"After all, the word was already used in Spanish - e.g. “Bossa Nova”…

Bossa Nova is português, the spanish version would be “nuevo”…