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"Glenn Proctor of the Ciatti Co. of San Rafael followed with his ‘Brave New World’ presentation, in which he cautioned those attending the standing-room-only session that evolution is taking place within the global wine business and it is important for Californians to recognize it.
'When it comes to wine, we viewed California as separate and individual—better than the rest of the world. But the truth is that we are part of the global wine industry and if we are willing to face that truth I think we can be successful, but if we are not, we are going to live in the past," he said.
“What you have done in the past to be successful in your business may not work in this new world. The reality that you face when you wake up in the morning may be different that the reality that existed when you went to bed last night,” he said. “The quicker we realize where we really stand, the quicker we can be competitive.'”