I plan to attend May 13 in Napa after the Calistoga Offline the previous night. The event is free to members of either group, from what I gather.
Marketing Workshops Offered in May
Wine Institute and the California Association of Winegrape Growers (CAWG) have announced new workshops, “Marketing for California Wineries & Growers,” to be held May 13, 25 and 26, 2011. These morning workshops will be in Napa. Monterey and San Francisco. Attendees will learn how to tell their story to full advantage in “The Breakthrough Message.” Hear the results of a 2011 New York Sommelier Survey presented by Evan Goldstein, M.S., of Full Circle Wine Solutions. Get the latest on social media best practices and how to put them in action in separate sessions geared to wineries and winegrape growers. Schedule is as follows:
Registration & Breakfast: 8:30 am; Program: 9 am – Noon
SESSIONS
NAPA: May 13, 2011, Meritage Hotel, 875 Bordeaux Way, Napa. CA—General Session and Vintner/Grower Breakouts
MONTEREY: May 25, 2011, Constellation Offices, 800 South Alta Street, Gonzales, CA, “Event Room”—General Session and Vintner/Grower Breakouts
SAN FRANCISCO: May 26, 2011
General Session & Vintner Track—Wine Institute Offices or Webinar
General Session & Grower Track—Webinar only
RSVP or questions to communications@wineinstitute.org or Sharlene@cawg.org.