What I’ve come to learn, and I guess I’m late to the party, is how a lot of news “articles” are just free marketing for the companies/brands in question. The company or its reps will contact writers to “work with them” on crafting the news article or column. Provide access, some choice photos, and voila, the writer gets to publish some column inches, and the company gets free and easy press. It happens in all industries and shows up in all big names like the WSJ, Washington Post, and Forbes.
Good Lord. They could have priced it at $199 a bottle and it would have been silly and pretentious for a new entrant, right?
I guess they’re selling an exclusive luxury product as opposed to, you know, a bottle of wine.
None of the involved warrant the price - wonder if it’s named to pair with the Ace of Spades the next time rappers are at a club getting bottle service. He’d have better off trying to buy Harlan shiners and putting the label on.