I got an email blast from the winery about this. I have to say that it’s welcome news and, IMO, long overdue. I stopped buying largely for economic reasons, but I was also kinda ticked after buying a bunch of wines that I learned didn’t qualify for consideration in the club. It was my own fault for not reading the details, but I just felt unimportant to them. I wonder what is driving this. Are the economics changing? Is the list winnowing? Did they just have a change of heart?
So here is the letter:
Dear Friends of Kapcsandy Family,
Twelve years ago we launched our first wine club, the Grand Vin Club (GVC). Since those fledgling days much has changed… While the benefits enjoyed by GVC members were based upon purchasing a case-equivalent of each new release, history has proven this 12-bottle qualifier to be more confusing than need be.
As last year drew to a close, we reviewed our club memberships to see if the GVC still met the needs that it was supposed to fulfill.
Upon reflection, we believe 2016 is the perfect opportunity to revise our club system to better serve our mailing-list customers. Wine clubs based upon total annual purchases are far more representative of our customers buying practices. The bottom-line is that we are committed to recognize and reward each of our valued club members for their loyal support in a streamlined fashion.
Accordingly, we have updated our wine club system to three (3) specific tiers that will be based upon each club members’ total annual purchases between January 1 and December 31, of the previous year, as follows:
Level 1
ESTATE CLUB membership is available to customers who purchase from $1,000 to $2,999 every year.Level 2
SILVER CLUB membership is available to customers who purchase from $3,000 to $4,999 every year.Level 3
GOLDEN CIRCLE CLUB membership is available to customers who purchase a minimum of $5,000 every year.To better understand the details and benefits of each club level, visit the “Club Memberships” page on our website > Account Login - Kapcsàndy Family Winery
Lastly, these changes will take effect April 1, 2016. Please contact us with questions or comments about these three (3) club memberships and their benefits either by email: > Alana@kapcsandywines.com > or by phone (707) 948-3100, ext. 7.
With our heartfelt gratitude,
Lou and Louis, Jr. Kapcsandy