Jean Luc Columbo - why doesn't he use Rhone shaped bottles?

WINE TALK
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FWIW, I’ve read recently (Josh Raynolds) that his daughter Laure Colombo is now making the wines with a “lighter touch” than JLC.

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Currently Jean-Luc Colombo Cornas Les Terres Brulees 2015 on Last Bottle for $39.