I guess $75 is the new $40

I’m sure it’s all been mentioned before, but it still seems hard to believe that so much CA Cab still hovers around $75. I attended a Howell Mountain tasting in LA earlier this week. Nearly everything there seemed to have a $75 retail. It was as though this were some sort of requirement for the AVA.

Yes, yes, I know the land and the grapes are expensive. But, when you can still buy good Bdx for $20-$40, a $75 admission fee just seems to stand out as extreme.

The nickel today is not what it was fifteen years ago. Do you know what this country needs today?…A seven-cent nickel. Yessiree, we’ve been using the five-cent nickel in this country since 1492. Now, why not give the seven-cent nickel a chance? If that works out, next year we could have an eight-cent nickel. Think what that would mean. You could go to a newsstand, buy a three-cent newspaper and get the same nickel back again. One nickel carefully used would last a family a lifetime!

Captain Spaulding (Groucho Marx) in Animal Crackers

I couldn’t agree more…which is why I buy Bordeaux in that price range over Cali Cab. I think it’s ironic how Bordeaux is perceived as a bastion of snobbery in the wine world yet most chateaux keep prices very reasonable. Rando Napa Cab with no pedigree for $75 or Pontet Canet? No brainer there.

+1 on both counts