FYI, US customs will bust if you if you try to bring porchetta back. They don’t care about wine or cheese, but meat is a big no-no. But maybe you’re just talking about having it over there.
we’ll just bring it back in our bellies then. I can’t imagine a way i’d be able to get SC BBQ out either… so its really a pipe dream. maybe I can just get someone there to teach me how to MAKE it, then i’m good to go.
hmm… I might have to take you up on that! btw when do you leave and get back again so we can figure out some dates for dinners?
p.s. in answer to the title of the thread… It depends. In major wine producing European countries, almost impossible. A combination of strong local supply, and a lack of demand there is a negligible market for wines that once transported will cost quite a bit more.
In other EU countries (e.g. UK , Holland, Belgium) there is a tendency for the market to split. At the bottom end the industrial producers have a foothold. You will find the likes of Gallo Turning Leaf and other massive brands in supermarkets (more here than in Holland). Then if you want to trade up, there is typically a big jump (excepting a couple of producers e.g. Ravenswood) to much more pricey serious producers. Ridge and Au Bon Climat are a little more widely seen amongst the sort of wines drunk on these pages, but beyond these and maybe a couple of others it appears to be a labour of love to bring them in.
Two big problems seem to inhibit the market.
Demand is low to start with
Prices achieved in the US, once factored up for shipping, duty etc. make shipping the small volumes demanded unviable
… and if I was a US producer, would I cut prices to try and break into a resistant European market, or sell at full price locally?