Green Marketing as the tail wagging the dog...

Someone just dropped a sample of this off:

The LEGAL label says California CARBONATED Wine (but their website says “Karma Champagne”), the pitch is “No Flutes, No Straws, Enjoy Directly” and it was “created” by someone who signs his name in cursive as “Patrick”. Yet, it comes from Lawrenceburg, Indiana? Isn’t Hiram Walker or some such there?

Go here and click on “about Karma”. Warning, you may need a barf bag when you read the copy…

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Well, Roberto, they say it is the new ‘it’ beverage and is already creating ‘Hollywood buzz’!!