What do you do when you lose a majority of your vintage to smoke taint? Turn it into Brandy, of course. That raises the next question, What do you do with a shit load of Brandy? If you’re Jim you give 40 gallons of it to a local distillery and see what kind of whiskey they can make out of it.
What do you do if the distillery comes back with a pretty darn good whiskey? If you’re Jim you purchased the distillery and reach out to Oregon State University to recommend a heritage grains, purple karma, to combine with your brandy to distill into a true Oregon whiskey like no other in the world.
What do you do if you make a whiskey? If you’re Jim you need to build an office dedicated to the whiskey.
Now you’ve built an office, if you’re Jim you need to build a speakeasy on the back end
The crew hiding out in the speakeasy while listening to bootleg Rolling Stones concert recordings
The side hustle continues