I don’t see any upside for a winery to accept cryptocurrency as payment.
The NFT for mailing list slots is more interesting but also seems to have a lot of potential problems.
How many wineries is this really meaningful for?
Today, if a winery wants to boot someone from the list for any reason they can. Can they still if there is an NFT?
What is to stop someone from buying up all the NFTs and manipulating the market for the wine?
What protects a winery against trading of the NFTs for below-market with a side deal between parties, to cut the winery out of a share?
I guess I could see a winery issuing a small number of these as a marketing gimmick. But not as a mainstream commercial practice for D2C, any more than they would want to do it for B2B (eg importers, distributors, etc). Wine isn’t a commodity and history suggests that producers want/need to keep close hands-on control of their sales channel.
Didn’t see it mentioned but Dark Matter just started accepting Bitcoin for purchases for their release. They have a set conversion rate though so it may or may not make sense depending on the price
“We are excited to announce we now accept CRYPTO CURRENCY as a form of payment for our beautiful three-packs. Currencies include Bitcoin and Ethereum, with Dogecoin coming soon. To purchase with CRYPTO CURRENCY, please click the icon link below.”
The vineyards chosen for growing our Dark Matter fruit includes two family properties on Howell Mountain, Napa Valley. The first vineyard, Four Sisters, is owned by the Mondavi sisters and has two acres planted solely to Zinfandel fruit for our Dark Matter Zinfandel. The second property, Rocky Ridge, is owned by the parents of the four sisters, Janice and Marc Mondavi, and provides the perfect location for our Cabernet Sauvignon.
Both vineyards are sustainably farmed and managed by their father’s closest friend, Jim Barbour, and is considered one of Napa Valley’s most sought after viticulturist. Jim’s meticulous attention to detail and extraordinary green thumb enables us to maintain and develop the unique flavors and perfect ripeness prior to harvest.
Definitely agree it doesn’t make financial sense for wineries to accept crypto unless it’s for marketing purposes. But the benefits of blockchain technology are promising for supply chain and provenance. It’s an exciting space to watch, in the same way that I would never buy $TSLA but am very interested in EVs.
Regarding energy usage, if we’re at a point where the grid is failing due to crypto mining, we’ll have a lot more to worry about than the price of BTC! (Just saw one study postulate that banking and gold use 5X the energy of BTC mining. And always-on but inactive devices in the US use more power than worldwide BTC mining)
PS: Sometimes it’s the insane businesses that are more fun to read about, haha! Whoever was the “insane” Papa Johns employee who accepted 10,000 BTC as payment for 2 pizzas in 2010 is now worth $400 million.