Extradimensional Wine Co.

[Rodrigo_B]

In for a mixed case of the reds

While I still can’t purchase the wines yet as a non-camper, the information on the wines are now up on the website. They definitely sound like Hardy’s wines. I’m excited

[Markus_S]

… And I’m kinda tired of reading “shade” comments by people who spend a shit-load of cash to finance their first-world palates and bitch and moan about what in Wine Berserker terms is chump change. Buy or don’t buy…but STFU about talented young entrepreneurs with a proven track record looking to create something “new”.

Anger management issues?

[S_teve_R_edenbaugh]

Okay…note to self: don’t post after three Moscow Mules and two glasses of wine. Mea Culpa. Just purchased a mixed case of the EWCY and three each of the mixed white and light red. See, not so bad…half of my yearly requirement already fulfilled.

[J_Cangiano]

In for 1 mixed case.

[Tom_R_W]

PSL for wines.

I have to say I was both surprised and disappointed in the approach.

When I started poking around the Extra Dimensional Wine Co site right after the D&R Breakup announcement and read about the Yeah Camp, David’s was my first reaction also- it seemed out of step w the D&R ethos.

Then I thought about how many times I’ve lent money to or invested money in a start-up project because I like the people, thought it a cool idea, or just wanted to help get it off the ground. ExtraD jumps all those hurdles for me, so despite my initial reservations I gladly signed up for Yeah Camp. I viewed it as helping get something going that I thought worthwhile.

[Kate_Graham]

I’ve read each comment on this thread regarding Yeah! Camp and appreciate the discourse. I’m also a phone call or email way for any questions or concerns regarding the Yeah! Camp model. I believe Hardy addressed most of the inquiries, and I would emphasize that at our core, he and I are seeking to provide wine and experiences that bring joy. Yeah! Camp is one path to this as is the general release (coming this Friday). We are excited for these wines to be out in the world, and we are grateful for the support.

[Paul_Bates]

Happy Sunday to everyone.

I appreciate the attention, hear the concerns, and see the emotions around Yeah! Camp.

We took a different approach to the “club” model and it has appealed to a lot of people (we have a waitlist).

Due to tiny quantity of wine, there is only 1 tier (36 bottles per year) and like many clubs, members get access to wines early. Along with that, shipping is included on case purchases, there is amazing merch included, multiple private events (online and in person), and a wine made just for the camp. There are costs associated with providing those.

We capped Yeah! Camp at 100 members. It is a size where wines will be available to the list beyond Camp members. Everyone has an opportunity to purchase wine on Friday, 9/24.

As far as wines, Mourvèdre is my spirit animal. As long as I have access to world class sources, it will be there. We added a new Mourvèdre vineyard this year and a stunning block was planted for us that will come online in 2023. There are also other varieties - some new, and some we haven’t worked with for years. I’m psyched.

At this point, there is no “entry level” tier of wines. There are only wines I spent a year blending from my previous best sites and fck, they are outstanding. This is the best release I’ll have done.

If you see this only as paying for an early release, Yeah! Camp is not for you (and that’s ok).

If you see this as bankrolling Kate and I, please add some zeros and I’ll send you our routing info

I hope all who have enjoyed what we’ve produced in the past and who are intrigued by what we’d make if we could begin again get to try all of these wines.

Cheers,
Hardy

Hardy,

While I appreciate you jumping into the comments, you still haven’t directly addressed David’s question. “In any event it didn’t matter for me, as by the time I saw the email it was sold out. Glad Hardy is getting the support, but I guess after supporting his work for 8 vintages I go to the back of the line.”

I will ask you directly. Can you explain where former D&R customers fit into the new company?

[Tom_R_W]

I may have taken the Yeah Camp “36 bottle minimum” differently than some have. I thought it related to the free shipping. My understanding is that Yeah Campers get free shipping on orders 12 bottles or more per release. 4 releases per year. Don’t know if this is correct, but thought if one had already ordered 36 bottles in a year, subsequent shipments in that year even if less than 12 bottles would also have shipping comped.
Re-reading I can see why one would think the 36 bottle minimum is a requirement for being in the Yeah Camp. I wasn’t sure if I’d order a full 36 bottles over a year. I figured if I didn’t hit 36 bottles I wouldn’t get free shipping on smaller orders.
Not too concerned, peeked at the new release. I’ll order a couple of each of the whites, then 4 of each red to fill a case later today if my credit card hasn’t exploded by then.

[Paul_Bates]

I’ve gotta be honest. I am REALLY surprised that so many people seem to be either ok, or fully on board with this model. I truly hope that this does not become a ‘trend’, as I would be super disappointed if some of my favorite producers started adding a ‘pay to play’ tier on top of the normal mailing list…especially if I’ve been consistently purchasing from them for a long period of time. To David’s point earlier, I feel like this model somewhat minimizes the value placed on past consumer loyalty by giving those buyers an ultimatum to either pay a fee or be placed in the back of the line…no matter how long they’ve been supporting the business.

I consider myself a ‘casual’ D&R fan, but for those of you who have been buying/supporting the winery from the start, does it not feel a little frustrating to be told that you need to pay an addiitonal $225 in order to continue having the first shot at purchasing the new wines? Would love to hear others thoughts on that.

Rich,
Yours is one way to look at it.

I would point out, however, that this is not a continuation of D&R but a wholly different project without partners or financial backers. Consider if Hardy had been winemaker at Mondavi and decided to go off on his own. Would you feel that because you bought Mondavi wines for years, this new model for his new project was equally disappointing?
I suggest that your stated position would be more in line with a scenario where Mondavi decided to institute this model after years of not doing it.

Seriously? You’re really comparing Dirty and Rowdy (where Hardy was an owner) and a publically-traded company worth $41,200,000,000?

[Tom_R_W]

Release email detailing the wines-

PURCHASE YOUR WINES
THE EXTRADIMENSIONAL WINE CO. YEAH! WINES
To get the most from your wonderful wines, we ask that you please follow the decanting instructions. They make the difference between “Yes! and YEAH!”

---

2019 After Midnight Light Red
75 Cases Produced, 13% Alcohol
$45 per 750ML
Decant 75-120 minutes
Drink Now to 2026

63% Old Vine Mourvèdre, 18% Old Vine Semillon, 13% Old Vine Chenin Blanc, 3% Zinfandel, 3% Old Vine Barbera

“California” - San Benito, Contra Costa, Amador, Napa, Mendocino, Sonoma Counties

Crunchy, Subtle, Rounding. Old Vine Core. Graphite.
Striking and compelling. Your guests may ask, “what is this??” The best answer you can give is, “it’s for you.”

Shining with Extradimensional elegance and never been here before intrigue, the 2019 After Midnight Light Red is old vine featherweight magnificence. It is bright in acidity, deep in flavors, with a long body buzzing finish.

Perfect with lighter fall dishes of chicken, mushrooms, and roasted squash. It is a next level Friendsgiving wine for friends that like to lift off.

---

2019 CHENDAWG YEAH!
50 Cases Produced, 12.5% Alcohol
$42 Per 750ML
Decant 60-90 Minutes
Drink Now to 2026
87% Old Vine Chenin Blanc, 12% Old Vine Semillon, 1% Mixed Whites (Marsanne, Roussanne, Viognier
“California” - Mendocino, Napa, and Monterey Counties
Old Vine Chenin Blanc and Semillon soaring through the cosmos. THIS IS WHAT SPACE SMELLS LIKE.

Layered, atomized rocks, prehistoric dried fruit, clues to lost civilizations, birthday candles, cracked whips, and head lamps on new moon hikes. Each sip a journey deeper into the universe.

DAYUM!!!

Pair with medium green curry chicken and jasmine rice.

---

2019 Hold Me Tight Mourvèdre
65 Cases Produced, 13.5% Alcohol
$55 Per 750ML
Decant 120-180 minutes
Drink Now to 2031
91% Mourvèdre, 3% Zinfandel, 3% Old Vine Barbera, 2% Old Vine Semillon, 1% Old Vine Chenin Blanc
“California”- Contra Costa, San Benito, Amador, Sonoma, Mendocino, and Napa Counties

Triumphant.
Do you have this wine in your glass? You are already there.

A subterranean odyssey through crystal caverns protected by mythical beasts. The wine is relentless in its vibrations and has a finish that doesn’t stop.

There’s just enough baby fat that makes the wine approachable today, and at its core is an all the way supernova of rock, fruit, and celestial intensity.

Goes great with hanger steak or mushroom risotto.

---

2019 Old Vine Orange Yeah!
50 Cases Produced, 13% Alcohol
$50 Per 750ML
Decant 45 minutes
Drink Now to 2025
A 115 year Old Vine field blend of Muscat Blanc, Palomino, Chasselas, and Grapes still to be identified. 60+ Days Of Skin Contact.
San Benito County

Transformative!

This shatters everything we thought we knew about wine. It is a defining Extradimensional wine.

Burn the boats and skin the goats, there is only adventure ahead. This is the bottle you open for someone to remember for the rest of their wine drinking life.

If you have barrel tasted with Hardy in the last two years, this wine was always the final taste. The last bit of wow and wonder that you will never return from.

Old vine muscat, palomino, chasselas, mission, flame tokay, unidentified table grape and lightning strikes of all that is. There are light bulb wines yet this is like staring through the sun. Bury me with this elixir.

Enjoy with Bo Ssaam.

[Tom_R_W]

I’ve read each comment on this thread regarding Yeah! Camp and appreciate the discourse. I’m also a phone call or email way for any questions or concerns regarding the Yeah! Camp model. I believe Hardy addressed most of the inquiries, and I would emphasize that at our core, he and I are seeking to provide wine and experiences that bring joy. Yeah! Camp is one path to this as is the general release (coming this Friday). We are excited for these wines to be out in the world, and we are grateful for the support.

Kate-
Good luck this week!!

[Tom_R_W]

Happy Sunday to everyone.

I appreciate the attention, hear the concerns, and see the emotions around Yeah! Camp.

We took a different approach to the “club” model and it has appealed to a lot of people (we have a waitlist).

Due to tiny quantity of wine, there is only 1 tier (36 bottles per year) and like many clubs, members get access to wines early. Along with that, shipping is included on case purchases, there is amazing merch included, multiple private events (online and in person), and a wine made just for the camp. There are costs associated with providing those.

We capped Yeah! Camp at 100 members. It is a size where wines will be available to the list beyond Camp members. Everyone has an opportunity to purchase wine on Friday, 9/24.

As far as wines, Mourvèdre is my spirit animal. As long as I have access to world class sources, it will be there. We added a new Mourvèdre vineyard this year and a stunning block was planted for us that will come online in 2023. There are also other varieties - some new, and some we haven’t worked with for years. I’m psyched.

At this point, there is no “entry level” tier of wines. There are only wines I spent a year blending from my previous best sites and fck, they are outstanding. This is the best release I’ll have done.

If you see this only as paying for an early release, Yeah! Camp is not for you (and that’s ok).

If you see this as bankrolling Kate and I, please add some zeros and I’ll send you our routing info

I hope all who have enjoyed what we’ve produced in the past and who are intrigued by what we’d make if we could begin again get to try all of these wines.

Cheers,
Hardy

Hardy,

While I appreciate you jumping into the comments, you still haven’t directly addressed David’s question. “In any event it didn’t matter for me, as by the time I saw the email it was sold out. Glad Hardy is getting the support, but I guess after supporting his work for 8 vintages I go to the back of the line.”

I will ask you directly. Will long-time (8 year+) D&R customers be given any priority on getting your wines or do they go to the back of the line with non-camp customers?

Paul-
Are you getting ExtraD emails? I did without signing up, simply because I was a D&R customer. We know about it because we were D&R buyers. Lots of peeps who would be interested have no clue about it because Hardy & Kate don’t have their emails from the D&R days. That’s some kind of priority, might not be the front of the line but it sure isn’t the back.

[Paul_Bates]

Happy Sunday to everyone.

I appreciate the attention, hear the concerns, and see the emotions around Yeah! Camp.

We took a different approach to the “club” model and it has appealed to a lot of people (we have a waitlist).

Due to tiny quantity of wine, there is only 1 tier (36 bottles per year) and like many clubs, members get access to wines early. Along with that, shipping is included on case purchases, there is amazing merch included, multiple private events (online and in person), and a wine made just for the camp. There are costs associated with providing those.

We capped Yeah! Camp at 100 members. It is a size where wines will be available to the list beyond Camp members. Everyone has an opportunity to purchase wine on Friday, 9/24.

As far as wines, Mourvèdre is my spirit animal. As long as I have access to world class sources, it will be there. We added a new Mourvèdre vineyard this year and a stunning block was planted for us that will come online in 2023. There are also other varieties - some new, and some we haven’t worked with for years. I’m psyched.

At this point, there is no “entry level” tier of wines. There are only wines I spent a year blending from my previous best sites and fck, they are outstanding. This is the best release I’ll have done.

If you see this only as paying for an early release, Yeah! Camp is not for you (and that’s ok).

If you see this as bankrolling Kate and I, please add some zeros and I’ll send you our routing info

I hope all who have enjoyed what we’ve produced in the past and who are intrigued by what we’d make if we could begin again get to try all of these wines.

Cheers,
Hardy

Hardy,

While I appreciate you jumping into the comments, you still haven’t directly addressed David’s question. “In any event it didn’t matter for me, as by the time I saw the email it was sold out. Glad Hardy is getting the support, but I guess after supporting his work for 8 vintages I go to the back of the line.”

I will ask you directly. Will long-time (8 year+) D&R customers be given any priority on getting your wines or do they go to the back of the line with non-camp customers?

Paul-
Are you getting ExtraD emails? I did without signing up, simply because I was a D&R customer. We know about it because we were D&R buyers. Lots of peeps who would be interested have no clue about it because Hardy & Kate don’t have their emails from the D&R days. That’s some kind of priority, might not be the front of the line but it sure isn’t the back.

Thanks for the info, I’ll have my partner check. When David’s question didn’t get answered, I figured the answer was no. This makes me more hopeful.

[TGigante]

I’ve read each comment on this thread regarding Yeah! Camp and appreciate the discourse. I’m also a phone call or email way for any questions or concerns regarding the Yeah! Camp model. I believe Hardy addressed most of the inquiries, and I would emphasize that at our core, he and I are seeking to provide wine and experiences that bring joy. Yeah! Camp is one path to this as is the general release (coming this Friday). We are excited for these wines to be out in the world, and we are grateful for the support.

Kate-
Good luck this week!!

+1
grow & prosper

[Brett_O]

I don’t see this model taking off, how many lists are there with any wait time, 5? If you don’t have a full list, there’s no point in tacking on a “PSL” fee. This crew managed it due to its tiny size, and long time fans, but it’ll be a tiny niche in the market.

[Markus_S]

… It is a next level Friendsgiving wine for friends that like to lift off.

… head lamps on new moon hikes. Each sip a journey deeper into the universe.

…A subterranean odyssey through crystal caverns protected by mythical beasts. The wine is relentless in its vibrations and has a finish that doesn’t stop.

…Burn the boats and skin the goats, there is only adventure ahead.

… lightning strikes of all that is. There are light bulb wines yet this is like staring through the sun.

Life was soo much simpler when we only had to deal with “liquid viagara”.

[larry_schaffer]

I don’t see this model taking off, how many lists are there with any wait time, 5? If you don’t have a full list, there’s no point in tacking on a “PSL” fee. This crew managed it due to its tiny size, and long time fans, but it’ll be a tiny niche in the market.

I’m not sure other wineries are looking to duplicate this - Hardy and Kate are unique individuals and this offering is a unique one as well. Take a look at their offerings above - these are definitely ‘outside the box’ type wines . . .

Cheers

[H_Wallace_Jr]

I’m happy to provide additional answers- Please keep in mind we are a two person operation in the middle of harvest (while also shutting one business down, launching another, and having a release- There are a few moving pieces here).

First- Huge thanks to everyone that placed orders this AM. It is amazing to see the support and enthusiasm for this new launch.

Priority:
Yeah! Camp is the only pre-release. We capped it at a size so that everyone on the mailing list members have an opportunity to buy wine on 9/24 AM. If you were a D&R customer, you might magically be on the EWCY list already. (You might need to create a new password and you should check your spam folders for mail from @winecoyeah.com- we’ve sent 2-3 since last week).

To answer Paul and David directly- There is no other pre-release / early priority besides Yeah! Camp. (There is a pre and a general release).

Shipping:
For Yeah! Camp, shipping is included on 12 bottles + per order. Note: Our system is still funky if you order a mixed case and single bottles, so we have to void any shipping charge if it appears. (We are on it).

Releases:
We will have 4 releases and like in the past, a special 1 bottle release here and there. We ask that Yeah! Campers spread 36 bottles spread out across those releases in any way they choose.

Our first online Yeah! Event is 11/6 and Kate and I are looking at Spring dates for our first big Yeah! event in Northern CA.

Wines:
The wines are listed on the website now and the full notes posted above with the pricing in the notes - ($42-$55).
All of these wines saw 20+ months in barrel (different than my other wines). They were bottled this summer (these aren’t futures / buying wine in barrel).
Though they list pairings- all of them go great with Bo Ssam. We tried them all on Sunday night and almost put that as the pairing for everything…

Future Wines
As mentioned, Mourvèdre will always be there and there are new additions- Primitivo, a new Old Vine Grenache, a new rosé (Mourvèdre and Primitivo), Chard (2), Pinot Noir, Cab Sauv, Franc, Merlot, several co-ferments, etc. I’m psyched to make all of these as I think they are from spectacular and from in my wheelhouse sites. Also- if anyone has followed any 2021 vintage threads- yields are way down, and virtually non-existent in many old vine, dry farmed sites (70-95% down). Seeing this coming (and having a ton of old vine, dry farmed sites) gave us the initiative and opportunity to work with these additional sites.

Whether via Yeah! Camp or via the 9/24 release, we hope you get a chance to try and share these wines. I am very very happy to launch with these.

Should you want to reach out, Kate and I are easy to reach- either Kate@ or Hardy@ winecoyeah.com

[David_Bu3ker]

That’s very useful info Hardy.

[Mattstolz]

anyone know if anything has sold out post-camp offers yet? still hoping there are some crumbs left Friday during the normal release!