It depends on what we’re doing exactly. I don’t really fit into any of the regular models since we’re online, but a club based setup as opposed to a single bottle transaction.
We’ve seen a pretty big increase in conversion rate when we started sharing specifically what was shipped over the past few months in our clubs. My take along with what many other people have said is that while people might shop around for a better price, overall they just want the information.
As a consumer, I’d find a different site if prices weren’t listed.