She had real potential as a racer. Bobby Rahal recognized it. He brought her back to the U.S. and got her a good seat in Atlantics. Unfortunately, despite the call for American talent in Indy Cars, Jon Fogarty (son of Thomas Fogarty of Thomas Fogarty Winery) had just spent a whole year trying to land a ride after winning the Atlantics championship dominantly. So, he came back to Atlantics and dominated. The typical results that year were Fogarty, Ryan Dalziel (running what turned out to be an illegal car all year!) then rookie Patrick. Without those two, she’d surely be champion.
(Fogarty went to sports cars and won many series championships in ALMS and Daytona Prototypes. Definitely could have been a multi-time Indy Car champ.)
Rahal-Letterman is a second-tier team that has good and bad years. The year before she joined was a good one, then Penske and Ganassi were dominant again with fellow second-tier Andretti Racing doing well. Her veteran first rate teammate also suffered. She got frustrated and moved to 4 driver team Andretti just in time for a slump there. Bad coaching at a critical time didn’t help. She had the same problems and level of results there as Marco Andretti, who is the level of driver she is. Second-tier, capable of wins now and then. Very long shot at ever getting a championship, but some at that level get one. That’s the middle tier. She was better than many in the field, and better than a couple in better seats than she had. (I pointed that out in an online debate on the sort-of industry forum, and the guy I cited got fired a few days later.)
The crazy hype was from the Indy Racing League. They were the underdog series during the Indy Car split. They drew attention to themselves spewing all sorts of BS that she was the best driver in the series and would clearly be winning lots of championships. Not exactly something the other drivers appreciated. (I thought a more accurate portrayal of how good the competition was and how she could roll with them would’ve been better.) Unseemly.
She got lured into doing a couple photospreads. They were awful. Hack photographers who would’ve failed my local community college photo classes. Many were offended she showed some skin. I was offended the talentless hacks had jobs. She was clearly uncomfortable. Bad wardrobe, awkward posing, poorly shot. Compare that FHM and Sports Illustrated garbage to shoots she did for commercial spreads, like with Argent. Polar opposite.
NASCAR. More competition, much more money, much lower chance at winning.
There are so many celebrity wineries. Like most, I doubt she has the sort of experience where she’s really guiding anything. I’d guess it’s just another vanity project for a celebrity with money, where the ego is massaged and they get to play “The Decider” in some token ways. I wouldn’t go betting it’s a sustainable business model, but who knows…