Kate and I are grateful for the support and kind words in regards to the story with Jancis above. A few people have reached out about my quotes in the Jancis article, so here’s the short version.
At the end of 2024, our bank chose not to renew our business line of credit. We were current on every payment and always rested the line annually (we were told by our bank that few wineries managed that in 2024), but regardless of our standing, we were given 30 days to repay it in full. The message was simple: the overall risk profile of the California wine industry had become too high. Despite our 2024 sales being up over 30%, securing replacement financing in 2025 as a growing, asset-light winery proved impossible in the current environment.
We increased production with the 2024 vintage and have enough wine to carry us through 2026. On the direct-to-consumer side, our business is strong. Even in a very difficult 2025, we still grew DTC revenue, club membership, and tasting room visitation. We’re roughly 80% direct-to-consumer. What declined (largely due to tariffs and broader market conditions) was wholesale and export. Operating without access to credit forced us to make a very difficult decision and hunker down and pass on 2025.
For years, both as Dirty & Rowdy and Extradimensional, we’ve been told we represent a model for the future of wine: innovative, creative, high-touch, and DTC-driven. That still holds true, but small producers are getting crushed on costs. As a two-person operation, we pay outsized rates for fruit, crush, glass, shipping, compliance, healthcare, etc. without zero economies of scale larger wineries rely on.
Kate and I are actively working through the path ahead and remain optimistic- the wines are better than ever, our DTC is growing. As several have asked how can they help- in the short term, here’s what makes a significant difference.
JOIN THE CLUB / BUY DIRECT
We need roughly 250 new club members / regular direct buyers to fill the gap and continue to make these wines without compromise. Joining the club is the most impactful way to support us. It is fully customizable, 3x a year, and allows us to better forecast production. Buying direct, sharing bottles with friends, and spreading the word matters.
As always 
deep thanks for this community and the support you give.
Hardy