From our perspective 2023 is goint to be an interesting year and we do not know how the consumer will react.
Staple champagnes like Chartogne-Taillet Saint Anne have went from 2021 -31 € 2022 - 36 € and now 2023
46 €
Bereche Brut reserve 2020 -35 € 2022 45 € 2023 -50 €
Jacquesson 2021 - 49,€ 2022 60 €, we are really curious how the new prices are going to turn out.
The biggest jumps we have are with Robert Moncuit, Pierre Moncuit and Cedric Mousse.
One could argue the price increases are justified considering the work etc however our expereince has always been regular customers do not accept such price jumps and look for other champagnes in the price range they are comfortable with.
The most notable producer where we have seen this effect is Egly-Ouriet. I have a lot of customers,who supported/bought from him when he was not so well known. They are balking at the prices. The good thing with egly, critics are lauding him and there is no shortage of new customers.
This cannot be said for other producers. Is Bereches Brut reserve worth 50 €. At 35 € I would say it is the best value champagne out there, maison or grower. Now the dynamics have changed completely. Roederer are doing fantastic work and one can buy quantity. Charles Heidsieck 40 € compared to Bereches Brut reserve 50 €, Ayala fantastic quality.
There are new producers coming through with great value, but there is no marketing force behind them. In the past I was really active in pushing new names but one has to ask oneself, if when they take off, is it worth expending the energy.
In the past in the grower scene for 50 €-100 you could get really good champagnes, when I started with Agrapart we were at 60 €. With the 16 we were at 100 €, this just did not move, we had to sell at 80 € just to get rid of stock and make way for the 17s.
What is interesting, consumers are willing to pay higher prices for the new up and coming producers, Gerbais, Legrand-Latour, Paul Gosset. But the recently released Le Cran for Bereche at 120 € is not moving, in the past at 80 € it was gone in a day.
Another aspect which I wonder about is the small quantities. When one only gets 3 or 6 bottles from a producer, is there any sense in buying, if one only gets one bottle? I personally would rather have three or six bottles but to be fair to all customers, one has to share evenly.