+1. It is probably legal, absent some specific state law, but at a minimum ought to be done with full disclosure. This sounds like they fell well short of that that (oh, you missed the small print in the pop up box on our website?).
As for whether it makes sense as a business proposition, I canât imagine it does for anything other than a short-term effort to drain their cellar. I would have done something like this - maybe take a look at wine list and say âoh, this is a poor list, letâs go elsewhereâ.
these threads are so strange. youâre not calling out the restaurant, youâre giving them free press. the laws of business is that they know how to run their business better than anyone and customers decide whether to agree or disagree.
unless we have access to the full context, weâre just relying on your one-off experience without the full picture.
Corkage is $30. I asked after arriving, while discussing our beverage options. BTW-We came because of the recent press on the food (including this site). The chef is the son/newer business owner of his familyâs restaurant and loves natural wine and feels wine is integral to his foodâŚyada, yada. He was not there the night we were. I told his mother/manager, we would probably order wine, but by no means would we be forced to order anything. She reluctantly agreed. Our group was really looking forward to the food and our server was excellent. They have 4 tables outside no inside service. I also called the local ABC office. Itâs illegal in CA.
There are multiple Yelp reviews calling out the place for the 2 bottle requirement. There was no mistaking the ârequirement to purchaseâ without mention of corkage or any other offer. My feeling is the business is desperate to increase revenue, which by no means excuses their illegal practice.
Thatâs incredibly strange on so many fronts. We do all know of comedy clubs, strip clubs and night clubs where there is a drink minimum, though (1) thatâs just another form of cover charge for the venue and entertainment and (2) they donât have to be alcoholic drinks.
Another question, Gregg â what were the prices on the list? Whatâs the least you could have paid to comply with the two bottle requirement? Whatâs the least you could have paid and had something halfway decent to drink?
Alcoholics, those on pain meds, those who keep Kosher, and those who believe in temperance are not allowed in the joint? I find this all very difficult to believe.
âFour tables outside, no inside service.â So if they are turning the tables once, they are serving eight tables a night. Thatâs a tough way to run a restaurant. But a forced, possibly illegal practice is no way to resolve it.
Clearly this is a marketing problem. If they changed the policy to âtwo free bottles of wineâ and increased prices by the cheapest wine they sell, it might end up a win for them.
Based on the description of the restaurant and the two bottle policy, Iâm going to guess that this is Anajak Thai in Sherman Oaks. From their reservation site:
Need to Know
Things to keep in mind for al fresco alley dining:
We must adhere to a 2 hour dining maximum for our seating length.
There is a two wine bottle purchase requirement. Choose from our incredible wine list to drink during your meal or to take home!
We offer a rotating menu of dry aged fish and seafood for a la carte reservations.
Omakase may include pork, shellfish, gluten, peanuts, tree nuts and dairy. Substitutions are politely declined.
In accordance with Covid protocols we will check temperatures upon arrival.
As best I can tell it seems to be a Covid-era policy related to maximizing revenue on limited seatings. I agree that it is odd and I would certainly be unhappy if I arrived not knowing about it but the restaurant doesnât seem to be hiding it (and, as such, I donât believe I am doing anyone a disservice posting the name and policy here - especially as I donât even know that it is the same restaurant).
If they increased prices by the cheapest wine, it would be a win mainly for the savviest wine-drinking customers. Theyâd have to offer a wine credit equal to the cheapest wine . . .