Amazing!
I forgot to suggest/mention in the post above, but Iām trying to figure out exactly who/where to share this incredible story, as it really is.
I emailed Tom Wark in case he has interest, and Iāve considered Wine Business Monthly or Wine Industry Advisor, but Iād rather notify more buyers who woudl have interest in direct sales/chat with our small producers, not ābig business wine industryā behemoths. Only other one I can think of is the other big wine forum Reddit. If anyone frequents Reddit wine forums, share the news there! Share the link to this thread, or to that specific post within it, which I think would be preferable. Anyone? (link below so itās handy to copy/share)
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Good job all you hooligans!
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This is so awesome! Retail in general is a bit depressed but especially wine/spirits. Quite the accomplishment folks! 
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Plus the word needs to be spread on the generosity of the community as seen in the FU for Fire Victims Raffle or @Michel_D opening up his cellar and offering Magnums for Fire Relief. Berserkers are really stepping up and doing their part in trying times.
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And we just got our last set of numbersā¦total is now $2,194,493.49!!!
(revising post above)
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Thanks Todd for the $'s and eyeball stats.
Awesome to see a great turnout and solid sales. Todd, is there a link where contributing sellers can see more detail?
If not, it would be super useful (to sellers) to know more than the total and average per offer (I assume you divided the total by 100 for the average, didnāt subtract out coffee/beef/leathergoods etc.? (I think you wrote $21.9k average per wine offer).
Former financial analyst here, I think many would love to see stratified results, with how many orders/$$$$ in ranges, wherever they naturally fallā¦with order qty and dollars
0-$5k?
5k-10k?
10-$20
30-50?
50-100?
Or more if easy, is there a google spreadsheet? Iāll spin the data for yāall. Maybe I would divide between ānewbieā and ārepeatā --I love analyzing data!!
Itās painful to read that some wonderful new brands/wineries with nice offers felt like they failed when they were only one-half of 1 percent. Thatās over $10,000!!! Thatās AWESOME for a first-time or really any offer.
From I think 13 years doing this now, and talking to my buyers/customers, people like to grab several offers to total up to a fun āBerserker Cellar Setā to explore for the year. So, sometimes your FIRST orders are small folks, say the 3pak flyer, then the FOLLOWING year, they know the wine and grab the 6pak or caseā¦
My own orders/sales have grown every year until I tweaked the OFFER (and didnāt take credit cards) to do something intentionally differentā¦ BIG orders, fewer shipments. FedEx exceptions make my life miserable.
Also, as already mentioned, if Flannery Beef is $300k, for example, makes a big difference to the averages.
Lastly, hate to say this, butā¦ to everyone who conscientiously reconciled all their orders and sales to collections and gave accurate/honest numbers, I suspect if anyone fudges, itās to the UPSIDE, not the downside. Hopefully not, and hopefully at least a consistent fudge factor each year. As far as I know, Todd does NOT only allow the higher sales wineries to return. He gets it that buyers start out small - especially when a wine doesnāt have pro scores or CT notes yet, etc. THATāS WHY YOUāRE HERE sacrificing your margināto get your wine on the tastebuds of prolific CT note writers 
If yāall want help sorting/slicing the data, this former financial analyst is on it. Just send the google doc without winery/brand names.
Thank you to all the sellers who put the deals up!!
Now comes the fun of shipment exceptions --good luck out there ā¦
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Tom Wark is the best.
This reminds me, do we no longer crown a King - the top buyer? That used to be fun! Or do I just not know how to find the thread?
Havenāt done it in a couple years, probably mostly because itās become such a behemoth! This year, the goal for the BerserkerDay MVPs are the producers! That was the goal, and it was achieved!
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Just fielded a request of someone who wants to NOT see the BerserkerDay posts in the ālatestā or default feed of posts from all forums, so, for those who might want that, for whatever reasonā¦click the Bell icon upper right of the BerserkerDay 16 forum and choose āmutedā
Banning them is always an option!
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Takers abound these days. Youāre either with us, or youāre against us!
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Clearly, Todd became tired of recognizing @sdfruman and me and stealing his thunderā¦
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Iāll drink to that!
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On a related matter, did @John_Simpson participate this year? I donāt recall seeing his name anywhere
Hello All: Yes, I did participate this year; just keeping a low(er) profile but still bought my usual amountā¦
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Thatās why John gets the Lifetime Achievement Award
Thanks Todd. But for me, it was a bittersweet BD because several of my long-time favorite producers closed their doors, including FrannyBeck and Lagier Meredith. Iāll miss their offerings because they fit my budget and taste. They get my vote for a Lifetime Achievement Award!
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Time for an all-time-great like you to find new producers!!