Aversion to Gewurztraminer (and some Moscato)....genetic like Cilantro?

We sell a bone dry, only slightly aromatic Friulian Traminer that 90% of people LOVE when they taste it as a welcoming splash in our bar.

The other 10% seem to have a visceral revulsion to just the NOSE of this thoroughly delicious and inoffensive wine, complaining that is tastes overwhelmingly of roses and perfume. Is it possible that some folks are genetically wired that way, the same way that some folks insist that Cilantro taste “soapy” are?