Earth Tones for Wineries

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Stephen Pepe
Posts: 401
Joined: November 24th, 2010, 7:56 am
Location: Santa Rita Hills CA

Earth Tones for Wineries

#1 Post by Stephen Pepe » March 12th, 2020, 4:03 pm

I just saw an article in Wine Business Monthly that Napa is considering requiring wineries to be colored in earth tones. Skipping over how one determines what is an earth tone. A similar proposal was made for Santa Barbara County Wineries a couple of years ago. When we pointed out that solar panels come in silver or black but not earth tones this proposal was dropped. Traditionally, cattle and horse ranches had red barns. We planted our vineyard on a horse ranch and our barn is still red. Similarly, dairies have white barns. In the Santa Rita Hills there used to be a lot of dairies. The last dairy was planted to a vineyard and the traditional white circular silo was retained and forms the basis of the winery and tasting room. It is still white. The Santa Rita Hills was under the ocean and the collision of the North American Plate and the Pacific Plate pushed it to the surface. There is a lot of calcareous shale which had it stayed under the ocean would have been limestone. When you drive around the SRH you see a lot of white on the sides of hills where the earth washed away and exposed the calcareous shale. Finally, if the structure can't be seen from a public road, why does anybody care what color it is painted?
Stephen Pepe
Clos Pepe Vineyards and Estate Wines
Santa Rita Hills, CA

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