Terrien Wines - dynamic pricing and 50% disco

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#1 Post by **Michael Terrien** » January 6th, 2020, 6:15 pm

Airlines do it and hotels do it but why don't wineries do it? Let's not think about it too much and just find out: is dynamic pricing an effective tool for selling wine? I have been noodling this idea for years and really excited to give it a go--thanks for taking part (and thank you Todd for allowing me to try this out here). The first Berserker to move on this offer will get 6 bottles of 2015 Terrien Chardonnay at $5/bottle. This experiment may work better for you than for me!

So here’s how it works: the price starts at $10 and goes up $1 after each purchase until sales slow to a stop, at which point the price goes down by a dollar until sales pick up again. It fluctuates with demand. That's dynamic pricing.

Special for Berserkers Day EVERYONE gets at 50% discount (and that $10 starting price becomes $5/bottle).

Once the wine sells out, if you paid more than the average you will receive a coupon for the difference. For example, if you bought 6 bottles at $40 and the average price ends up being $20, you will get a coupon for $120 that you can use on a future purchase of my wine.

Be sure to apply the 50% discount coupon (bd11). No charge for shipping, by the way.

There's a six-bottle limit to each order so if you want 12 you'll need to start a new order (and yes, the price will have bumped). But here's the thing: the second time around at the checkout screen you'll have to login using the ID/PW that was sent to you upon completion of your first order -- an email will be in your inbox. The reason for the account is to keep track of the customized coupons that are issued at the end of the release.

Multiple orders will be bundled for shipment.

Terrien Wines

About the Wine:
Terrien Chardonnay comes from an Old Wente planting at Kiser - a Sangiacomo Family vineyard in Sonoma Valley. Wente is all about the hens and chicks (that's a picture of the fruit in the avatar). Neither malo-lactic fermentation nor new oak plays a role in my style and the wine ages for a year in spent barrels after 6 months in tank. Acidity is bright and the wines find their groove after several years in bottle. The 2007 is still on the upswing.

#2 Post by **Mark Morrissette** » January 26th, 2020, 8:14 am

An amazing deal (and very cooly buying process!) on a great wine. I have bought and drank these wines several times, and they are great value at $35/each. I just bought 6 for $5/each!!!! (with the BD11 code). They drink well now, but if you can wait and cellar them for a few (or several) years, you will be richly rewarded.
Buy with confidence.
What price did you get?

#3 Post by **Don Appleton** » January 26th, 2020, 8:36 am

Hi,
I live in PA and got a message at check out that no shipping options are available. Any way to get around this?
Thx.
Don Appleton

#4 Post by **MICHAEL C R O M W E L L** » January 26th, 2020, 8:39 am

I’m in for 6 at what looks to be $9 a bottle

#5 Post by **Mike Evans** » January 26th, 2020, 8:39 am

In for 6 Chardonnays for $17/bottle which worked out to under $10/bottle after discount. Insane!

#6 Post by **D@ve D y r 0 f f** » January 26th, 2020, 8:41 am

I had the same shipping problem as Don. I had $17 each before the discount, but no dice because of the shipping hangup.

#7 Post by **Sarah S** » January 26th, 2020, 8:45 am

Which carrier do you use for shipping? I live in MD but can ship to a UPS or FedEx store in DC.

#8 Post by **Michael Terrien** » January 26th, 2020, 8:54 am

Don Appleton wrote: ↑
January 26th, 2020, 8:36 am
Hi,
I live in PA and got a message at check out that no shipping options are available. Any way to get around this?
Thx.
Don Appleton

Thanks for pointing this out Don -- you should be able to do this now.

#9 Post by **Michael Terrien** » January 26th, 2020, 8:55 am

D@ve D y r 0 f f wrote: ↑
January 26th, 2020, 8:41 am
I had the same shipping problem as Don. I had $17 each before the discount, but no dice because of the shipping hangup.

Shipping issue fixed now Dave. Thanks for letting me know.

#10 Post by **Douglas Breen** » January 26th, 2020, 8:57 am

Looking forward to trying this. A great deal ($11 a bottle!). Free shipping!

#11 Post by **Michael Terrien** » January 26th, 2020, 8:58 am

Sarah S wrote: ↑
January 26th, 2020, 8:45 am
Which carrier do you use for shipping? I live in MD but can ship to a UPS or FedEx store in DC.

Sarah -- please use the comment field in the checkout and we'll accommodate.

#12 Post by **Sarah S** » January 26th, 2020, 9:00 am

Michael Terrien wrote: ↑
January 26th, 2020, 8:58 am

Sarah S wrote: ↑
January 26th, 2020, 8:45 am
Which carrier do you use for shipping? I live in MD but can ship to a UPS or FedEx store in DC.
Sarah -- please use the comment field in the checkout and we'll accommodate.

Thank you!

#13 Post by **D@ve D y r 0 f f** » January 26th, 2020, 9:35 am

Michael Terrien wrote: ↑
January 26th, 2020, 8:55 am

D@ve D y r 0 f f wrote: ↑
January 26th, 2020, 8:41 am
I had the same shipping problem as Don. I had $17 each before the discount, but no dice because of the shipping hangup.
Shipping issue fixed now Dave. Thanks for letting me know.

Got it, thanks! What a great price - I'm looking forward to trying my first Terrien wine!

#14 Post by **Dave McIsaac** » January 26th, 2020, 10:21 am

Michael, congrats..... My order with you set off the first call from my bank investigating "unusual purchasing patterns" and alerting me to potential fraudulent spending on my Visa call

#15 Post by **brigcampbell** » January 26th, 2020, 10:49 am

Just purchased - paid $16.50 a bottle.

Slam dunk!

#16 Post by **Brian S t o t t e r** » January 26th, 2020, 11:31 am

Order in. $17/bottle. Still a great deal I'm sure!

#17 Post by **Tom F.** » January 26th, 2020, 4:40 pm

So now that the price is pretty much full price (before the 50% off) will it stay there or could it go down later if no one buys for awhile? Still a ridiculous deal at 18, just wanted to make sure I understood the system.

#18 Post by **Michael Terrien** » January 26th, 2020, 9:23 pm

Tom F. wrote: ↑
January 26th, 2020, 4:40 pm
So now that the price is pretty much full price (before the 50% off) will it stay there or could it go down later if no one buys for awhile? Still a ridiculous deal at 18, just wanted to make sure I understood the system.

Hi Tom - your'e not the only one trying to understand the system-this is all new to me too!

If there's good energy on berserker day the price will bump up. Once we close out the offer it will trigger coupons to all who paid more than the average. So... the plan is this: later in February, after you've had a chance to open a bottle, I'll offer up more of the 2015 Chardonnay (though there won't be a 50% BD11 discount).

Since it costs nothing, you could do what others have done and name your price. Even if $18 is a good deal right now, its always possible the price will drop. Unlike Jet Blue, I'm not super knowledgeable about how to fly this dynamic pricing thing.

#19 Post by **Peter Kleban** » January 27th, 2020, 9:46 am

Just put in an order. Such a deal.

#20 Post by **Michael Terrien** » January 27th, 2020, 10:19 am

Peter Kleban wrote: ↑
January 27th, 2020, 9:46 am
Just put in an order. Such a deal.

Thank you Peter! I know how much you appreciated the 2007 and looking back at my notes I see they have the same 7.3TA and 3.2pH, though the alc. is a point higher in the '15.

#21 Post by **joeduncan** » January 27th, 2020, 10:21 am

Couldn't resist. I'll give them a shot

#22 Post by **Peter Kleban** » January 27th, 2020, 10:29 am

BTW Terrien is served by some high-end restos, including The French Laundry

https://www.crushdistributors.com/winery/terrien/

#23 Post by **Michael Terrien** » January 27th, 2020, 10:41 am

Peter Kleban wrote: ↑
January 27th, 2020, 10:29 am
BTW Terrien is served by some high-end restos, including The French Laundry

https://www.crushdistributors.com/winery/terrien/

Oh gosh -- TFL hasn't served it for some time. But the 2012 is at Benno ($25/glass) right now.

#24 Post by **Michael Terrien** » January 27th, 2020, 11:02 am

joeduncan wrote: ↑
January 27th, 2020, 10:21 am
Couldn't resist. I'll give them a shot

Thanks for taking the risk Joe - if the average stays close to $12, you'll have bought my wine for $7 (assuming that at some point you'll use the settlement coupon you'll receive at the end of the day). I know I lose on this but that's ok for now. Once you open your first bottle I think you'll appreciate the risk/reward.

#25 Post by **joeduncan** » January 27th, 2020, 11:05 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:02 am

joeduncan wrote: ↑
January 27th, 2020, 10:21 am
Couldn't resist. I'll give them a shot
Thanks for taking the risk Joe - if the average stays close to $12, you'll have bought my wine for $7 (assuming that at some point you'll use the settlement coupon you'll receive at the end of the day). I know I lose on this but that's ok for now. Once you open your first bottle I think you'll appreciate the risk/reward.

Wow, spectacular deal! I thought the average was after the discount! I'm pretty excited...

#26 Post by **Michael Terrien** » January 27th, 2020, 11:12 am

joeduncan wrote: ↑
January 27th, 2020, 11:05 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:02 am

joeduncan wrote: ↑
January 27th, 2020, 10:21 am
Couldn't resist. I'll give them a shot
Thanks for taking the risk Joe - if the average stays close to $12, you'll have bought my wine for $7 (assuming that at some point you'll use the settlement coupon you'll receive at the end of the day). I know I lose on this but that's ok for now. Once you open your first bottle I think you'll appreciate the risk/reward.
Wow, spectacular deal! I thought the average was after the discount! I'm pretty excited...

That's good to know Joe. It's a bit complex, and so I think it will take some time to understand the mechanics. Berserkers Day is a great opportunity to try it out but I understand there are some distractions

#27 Post by **Michael Terrien** » January 27th, 2020, 11:21 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:12 am

joeduncan wrote: ↑
January 27th, 2020, 11:05 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:02 am

Thanks for taking the risk Joe - if the average stays close to $12, you'll have bought my wine for $7 (assuming that at some point you'll use the settlement coupon you'll receive at the end of the day). I know I lose on this but that's ok for now. Once you open your first bottle I think you'll appreciate the risk/reward.
Wow, spectacular deal! I thought the average was after the discount! I'm pretty excited...
That's good to know Joe. It's a bit complex, and so I think it will take some time to understand the mechanics. Berserkers Day is a great opportunity to try it out but I understand there are some distractions

Wooops I am wrong about this! If the average stays ~$12 and you use the settlement coupon down the road, you'll have paid $12/bottle (not $7). Dope! See? I can't even figure it out!

#28 Post by **joeduncan** » January 27th, 2020, 11:37 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:21 am

Michael Terrien wrote: ↑
January 27th, 2020, 11:12 am

joeduncan wrote: ↑
January 27th, 2020, 11:05 am

Wow, spectacular deal! I thought the average was after the discount! I'm pretty excited...
That's good to know Joe. It's a bit complex, and so I think it will take some time to understand the mechanics. Berserkers Day is a great opportunity to try it out but I understand there are some distractions
Wooops I am wrong about this! If the average stays ~$12 and you use the settlement coupon down the road, you'll have paid $12/bottle (not $7). Dope! See? I can't even figure it out!

OK, that's what I thought

#29 Post by **Peter Kleban** » January 27th, 2020, 7:14 pm

Michael Terrien wrote: ↑
January 27th, 2020, 10:41 am

Peter Kleban wrote: ↑
January 27th, 2020, 10:29 am
BTW Terrien is served by some high-end restos, including The French Laundry

https://www.crushdistributors.com/winery/terrien/
Oh gosh -- TFL hasn't served it for some time. But the 2012 is at Benno ($25/glass) right now.

Well, TFL needs to get its act back together!

#30 Post by **Dave McIsaac** » February 2nd, 2020, 12:31 pm

Just picked mine up today, and really looking forward to opening one!

Michael, this was a brilliant and fun offer. Kudos!

#31 Post by **Dave McIsaac** » February 2nd, 2020, 12:31 pm

Dupe post

#32 Post by **Michael Terrien** » February 2nd, 2020, 1:03 pm

Dave McIsaac wrote: ↑
February 2nd, 2020, 12:31 pm
Just picked mine up today, and really looking forward to opening one!

Michael, this was a brilliant and fun offer. Kudos!

Dave - Thanks for playing! I was pretty happy to see the plugin worked. Even the coupons went out smoothly to the "above average" folks. I'm going to fire this up again in March but for a new brand which will exist for selling glut wines at prices the market likes. Hang on to your coupon and we'll transfer everyone's to the new site.

#33 Post by **Peter Kleban** » February 2nd, 2020, 2:56 pm

Just got my six bottles. Looking forward to them. Thanks again, Michael!

#34 Post by **Michael O'Brien** » February 3rd, 2020, 1:53 pm

Mine arrived today just a day before a blue norther blows in. Glad to have it safely in the cellar. Temperatures are going down from a high on Monday to a forecast high of 39 on Wednesday. Another Texas winter in full swing.

#35 Post by **MatthewT** » February 3rd, 2020, 6:23 pm

ridiculous deal, i was the 2nd one in i think i paid $6 a bottle or something. thank you and look forward to trying it.

#36 Post by **Sarah S** » February 5th, 2020, 4:30 pm

I wish I had gone for more than six! Lovely evening made even better by your wine.

#37 Post by **Todd F r e n c h** » February 5th, 2020, 4:37 pm

Sarah S wrote: ↑
February 5th, 2020, 4:30 pm
I wish I had gone for more than six! Lovely evening made even better by your wine.

Love seeing this - here's to the NEXT BerserkerDay for Terrien, since there will be plenty of those with tasting notes on the wines now!

#38 Post by **Dave H.** » February 5th, 2020, 5:06 pm

Popped a bottle of this tonight, which I bought on preview day for a ludicrously small sum. It's really, really good. Nice touch of oak, medium bodied, suggestions of lime and pineapple and a long finish. Thrilled with it.

#39 Post by **Charles Kersten** » February 6th, 2020, 2:27 pm

Mine arrived last Friday. Had to open one on the weekend. Sorry no tasting notes but it was very good and yes my only regret is that I too did not purchase more...

#40 Post by **D@ve D y r 0 f f** » February 6th, 2020, 3:25 pm

Sarah S wrote: ↑
February 5th, 2020, 4:30 pm
I wish I had gone for more than six! Lovely evening made even better by your wine.

Don't beat yourself up too much on that point - I tried ordering more than six, but it told me six per person was the limit on this deal!

#41 Post by **Sarah S** » February 8th, 2020, 3:37 am

D@ve D y r 0 f f wrote: ↑
February 6th, 2020, 3:25 pm

Sarah S wrote: ↑
February 5th, 2020, 4:30 pm
I wish I had gone for more than six! Lovely evening made even better by your wine.
Don't beat yourself up too much on that point - I tried ordering more than six, but it told me six per person was the limit on this deal!

In the original post it stated: “There's a six-bottle limit to each order so if you want 12 you'll need to start a new order (and yes, the price will have bumped).“ Next time...

#42 Post by **D@ve D y r 0 f f** » February 8th, 2020, 9:07 am

Ah, I must have missed that and just tried to order two six packs in one order. Oh well, happy to have the six I have on the way at the price I paid! Thanks again, Michael.

#43 Post by **Sarah S** » February 10th, 2020, 4:45 pm

D@ve D y r 0 f f wrote: ↑
February 8th, 2020, 9:07 am
Ah, I must have missed that and just tried to order two six packs in one order. Oh well, happy to have the six I have on the way at the price I paid! Thanks again, Michael.

So am I. Tempted to buy more at the current price, even though it is several times more than what I paid on preview day...having a conversation with my bank account right now...

#44 Post by **Nate Simon** » February 13th, 2020, 8:38 pm

Opened one tonight on a whim, with some Indian food. Prior to B-Day, had zero familiarity with this producer (actually never heard of them). "Impressed" would be an understatement. This wine is killer, an acid trip for white Burgundy lovers, at a crazy price. I'm a fan. Posted my CT note to Wine Talk.

#45 Post by **Mich@el Ch@ng** » February 28th, 2020, 4:01 pm

So michael sent out an email with his new project with dynamic pricing... looks like I was first... go!