Hi. My name is Brian. My sister, Kimberly, and I make wine. We call our winery Loring Wine Company because that’s our last name. Not the full thing, just Loring. Sorry if that was confusing.
After the untimely crash of the Llama Farming Industry in the mid 90s, I decided to place my remaining nest egg in a much safer investment – a winery. I chose to make Pinot Noir since that was pretty much all I liked to drink – except for Champagne. The smartest thing I did was to brazenly copy everything that Adam and Dianna Lee did at Siduri. After all, isn’t imitation the sincerest form of flattery?
After a few years, I convinced my sister to join in the fun. We both kept our day jobs while the winery grew. Mine was writing military software, mostly for the Navy. Torpedoes, Missiles, and Pinot – oh my! I like to think that I was keeping the world safe for Pinot Noir. After securing incriminating photos of some of the top reviewers in the country, our winery rocketed to fame. So much so that we were able to quite our day jobs and go full time wine in 2006. Today, I live the life the “gentleman winemaker”… while Kimberly does all the work.
Our wines are known for being a bit bigger and bolder than average. Why? because we make wine in California, not Burgundy. Duh! We are seriously committed to the concept of terroir, and we hope that our wines are quintessential examples of expressing a unique site through the magic of wine. But we also believe that a wine’s primary job is to f’ing taste good. So we hope that each bottle is like a welcome hug at the end of a long day.
We view Berserker Day as an opportunity to offer something unique to a group of folks who have helped shape how and why we do what we do. So this year we’re offering like a MILLION different things. Fun things. Tasty things. New things - including things people have asked for (YES, I do pay attention to what people post). And all at AMAZING DISCOUNTS.