Launching new company: de Negoce

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Lloyd A. Kasman
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Re: Launching new company: de Negoce

#51 Post by Lloyd A. Kasman » May 2nd, 2020, 7:04 pm

I ordered a case! Best of luck on the new venture Cameron!

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Re: Launching new company: de Negoce

#52 Post by Cameron Hughes » May 7th, 2020, 3:34 pm

Nate Simon wrote:
May 2nd, 2020, 10:43 am
Cameron, is it correct that these are just being bottled? Any recommendations on how long to wait before giving them a try?
Yes - the concept is to get the wines into contract and then offer them at "pre-arrival" pricing. Purchasers will get an email around bottling that has options for temperature-controlled shipping or hold thorugh summer. I would let them sit a couple months after bottling or take advantage of our buy and hold through the summer.

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Re: Launching new company: de Negoce

#53 Post by H. N o w b a r » May 7th, 2020, 5:23 pm

Regarding offer #1, de Negoce's update email states: "Please understand that the wine you purchased is not yet in the bottle, which takes place 3-4 weeks after the offer closes. Once the wine is ready, we will contact you about your shipping preference (see #6 below)" It also states: " Approximately one week prior to shipping, we will send you an email outlining your shipping options."

Hope this helps.
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Re: Launching new company: de Negoce

#54 Post by MatthewT » May 8th, 2020, 12:16 pm

Offer #2 out...in again...Maybe I'll never buy a bottle of wine >$20 again.

Opaque core with magenta/violet rim, this 2017 Stagecoach Vineyard-derived Cabernet Sauvignon leaps from the glass with an amalgam of chaparral, blackberry, black currant, rocky loam and graphite. Sappy, ripe black fruit mingles energetically with Stagecoach's classic dusty hillside tannins in a long finish echoing blackberry, licorice and tobacco. An archetype of the vintage (with no smoke taint), this sexy, ephemeral, hillside Cabernet front-lines for around $90/bottle at the winery. A steal at $15/bottle.

96% Cabernet Sauvignon, 3% Cabernet Franc, 1% Petite Verdot.

60% new French oak and 15.2% alc.

$15/bottle
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Re: Launching new company: de Negoce

#55 Post by H. N o w b a r » May 8th, 2020, 1:01 pm

MatthewT wrote:
May 8th, 2020, 12:16 pm
Offer #2 out...in again...Maybe I'll never buy a bottle of wine >$20 again.

Opaque core with magenta/violet rim, this 2017 Stagecoach Vineyard-derived Cabernet Sauvignon leaps from the glass with an amalgam of chaparral, blackberry, black currant, rocky loam and graphite. Sappy, ripe black fruit mingles energetically with Stagecoach's classic dusty hillside tannins in a long finish echoing blackberry, licorice and tobacco. An archetype of the vintage (with no smoke taint), this sexy, ephemeral, hillside Cabernet front-lines for around $90/bottle at the winery. A steal at $15/bottle.

96% Cabernet Sauvignon, 3% Cabernet Franc, 1% Petite Verdot.

60% new French oak and 15.2% alc.

$15/bottle
I just ordered a case. Looking forward to tasting it.
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Re: Launching new company: de Negoce

#56 Post by Josh Grossman » May 8th, 2020, 1:07 pm

Cameron Hughes wrote:
May 2nd, 2020, 8:50 am
Josh Grossman wrote:
May 2nd, 2020, 8:38 am
Cameron Hughes wrote:
May 2nd, 2020, 8:30 am


fair inquiry. No smoke taint on the 2017 Napa Cabernet in question...the fact of the matter is that's just where pricing is these days.
If you could add abv and just the bare minimum about elevage in future offers, it would be greatly appreciated. I have some serious FOMO from skipping the first offer.
yes, agreed, those details missing. was in a hurry...one man band over here.
Thanks. Order in.

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Re: Launching new company: de Negoce

#57 Post by Todd F r e n c h » May 8th, 2020, 1:26 pm

FWIW Cameron told me this was the one to get when the offer came out, so I got it
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Re: Launching new company: de Negoce

#58 Post by Robert M yers » May 8th, 2020, 1:38 pm

I really really want to but case purchases of wine without tasting, or even a note from an impartial party, is really going in blind. Couple that with what may come, I’m assuming multiple offers coming way before the wine will ship in the fall. I do want to...I just can’t wrap my head around getting multiple cases of wine in 5 months and hoping for the best. Somebody tell me I’m overthinking this.

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Re: Launching new company: de Negoce

#59 Post by Chris.Martin » May 8th, 2020, 1:42 pm

In for a case, thank you!

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Re: Launching new company: de Negoce

#60 Post by Vince L. » May 8th, 2020, 2:01 pm

Robert M yers wrote:
May 8th, 2020, 1:38 pm
I really really want to but case purchases of wine without tasting, or even a note from an impartial party, is really going in blind. Couple that with what may come, I’m assuming multiple offers coming way before the wine will ship in the fall. I do want to...I just can’t wrap my head around getting multiple cases of wine in 5 months and hoping for the best. Somebody tell me I’m overthinking this.
I agree with you as frankly I'm not a big CS fan. But I have friend who are and we just splitting a case between a group of us
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Re: Launching new company: de Negoce

#61 Post by MatthewT » May 8th, 2020, 2:11 pm

Robert M yers wrote:
May 8th, 2020, 1:38 pm
I really really want to but case purchases of wine without tasting, or even a note from an impartial party, is really going in blind. Couple that with what may come, I’m assuming multiple offers coming way before the wine will ship in the fall. I do want to...I just can’t wrap my head around getting multiple cases of wine in 5 months and hoping for the best. Somebody tell me I’m overthinking this.
You're overthinking it. At least the first few offers are going to be great. Cause if not, reputation is shit. There was a review, San Francisco Chronicle tasted them all and they seem good.

https://www.sfchronicle.com/wine/articl ... 201102.php

Hold ESCAPE in chrome to get through paywall after you lick article.

"I’m similarly impressed by the De Negoce offerings. One morning in early March, when it was still possible to do so, I sit with Hughes in his NoPa home and taste the first six wines he plans to offer. All are Bordeaux-style blends from Napa Valley. That initial $10 wine — of which he has contracted 6,666 cases — comes from the Oak Knoll AVA. It’s ripe and silky, with a distinctive blueberry-cobbler flavor and a formidable structure. The winery that made it sells the same exact wine for $50, Hughes says.

The other five De Negoce wines are admirable, too. Many lean toward the bigger, fruitier end of the stylistic spectrum and are successful in that style. One, from a mountain vineyard, shows the brambly chaparral notes and rustic tannins that I love from Napa hillside wines. Another, from Napa’s Coombsville AVA, almost recalls Syrah in its melange of iron and rose petals. Hughes plans to price them all between $10 and $15 a bottle."
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Re: Launching new company: de Negoce

#62 Post by Robert M yers » May 8th, 2020, 2:28 pm

Robert M yers wrote:
May 8th, 2020, 1:38 pm
I really really want to but case purchases of wine without tasting, or even a note from an impartial party, is really going in blind. Couple that with what may come, I’m assuming multiple offers coming way before the wine will ship in the fall. I do want to...I just can’t wrap my head around getting multiple cases of wine in 5 months and hoping for the best. Somebody tell me I’m overthinking this.
Sorry, I didn’t realize I was replying in CC. If mods would move this to the Wine Talk thread, don’t want to drub on his business thread.

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Re: Launching new company: de Negoce

#63 Post by MatthewT » May 8th, 2020, 2:54 pm

prob should just lock this thread so there is only one
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Re: Launching new company: de Negoce

#64 Post by Tico D. » May 8th, 2020, 4:14 pm

I decided to bite on this one, sounds to be right up my alley. Looking forward to tasting and leaving review.
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Re: Launching new company: de Negoce

#65 Post by Lloyd A. Kasman » May 8th, 2020, 4:27 pm

Wow the OG # 2 Stagecoach is sold out!
When I got the email, I said I’ll deal with it a little later as I was trading the stock market actively today. Logged in half hour ago and it was all gone. I didn’t wanna fiddle with the site because the first time I ordered via PayPal and that went through very quickly, and from what I read in the email that form of payment is currently disabled. Oh well, maybe like he did last time he’ll reallocate a few more cases the following day. Cameron if you’re reading this, this is my true name please email me if there’s any available :-)

Best of luck to all those that got in!

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Re: Launching new company: de Negoce

#66 Post by Nick F. » May 8th, 2020, 4:49 pm

Yep. Missed this as well
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Re: Launching new company: de Negoce

#67 Post by MatthewT » May 8th, 2020, 4:50 pm

wow. the first offer had 6666 CASES. guessing this one had at least 1000. what buying power.
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Re: Launching new company: de Negoce

#68 Post by eddy c » May 8th, 2020, 5:53 pm

In for a case 2 for 2. Can't go wrong with these prices.
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Re: Launching new company: de Negoce

#69 Post by Kevin Stine » May 8th, 2020, 7:39 pm

I’m missed out on round 2. Missed the email
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Re: Launching new company: de Negoce

#70 Post by JDavisRoby » May 8th, 2020, 7:57 pm

Tried to buy an hour ago and missed it. Oh well.
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Re: Launching new company: de Negoce

#71 Post by rsmithjr » May 10th, 2020, 11:43 am

Just found this yesterday. Signed up....not that I need more wine.
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Re: Launching new company: de Negoce

#72 Post by JonathanG » May 10th, 2020, 3:30 pm

rsmithjr wrote:
May 10th, 2020, 11:43 am
Just found this yesterday. Signed up....not that I need more wine.
We all need more wine that's a crazy low price with high quality!
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Re: Launching new company: de Negoce

#73 Post by Kevin Stine » May 11th, 2020, 1:29 pm

If anyone by any chance has an extra case of the stagecoach they are willing to part with, I would happy to take it off your hands. I missed out.
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Re: Launching new company: de Negoce

#74 Post by Tom F. » May 15th, 2020, 4:47 pm

Kevin Stine wrote:
May 11th, 2020, 1:29 pm
If anyone by any chance has an extra case of the stagecoach they are willing to part with, I would happy to take it off your hands. I missed out.
Sounds like you are in luck as I think his next release is also going to be Stagecoach.
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Re: Launching new company: de Negoce

#75 Post by Vince L. » May 15th, 2020, 5:13 pm

Tom F. wrote:
May 15th, 2020, 4:47 pm
Kevin Stine wrote:
May 11th, 2020, 1:29 pm
If anyone by any chance has an extra case of the stagecoach they are willing to part with, I would happy to take it off your hands. I missed out.
Sounds like you are in luck as I think his next release is also going to be Stagecoach.
OG N.03 2017 Napa Valley Cabernet Franc (Stagecoach Vineyard)

just hit the inbox
Dark in the glass with an electric purple rim, this wine leaps from the glass with dark cherry, black raspberry, spicy sage and cigar box all wrapped in a halo of earthy dark chocolate. Smooth on entry with juicy red currant and black raspberry notes pinned against a solid framework of fine tannins. Exceptional quality and attention to detail is evident in every aspect of this elegant yet powerfully built red wine. It will drink well now (and is especially food friendly) and age beautifully over the next 15 years

Scheduled bottling date May 28th, 2020

98% Cabernet Franc, 2% Petite Verdot
60% new French oak
15.5% Alcohol
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Re: Launching new company: de Negoce

#76 Post by MatthewT » May 15th, 2020, 5:17 pm

I bought but at some point I probably should stop.
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Re: Launching new company: de Negoce

#77 Post by T Fletcher » May 15th, 2020, 5:20 pm

I bought bc I LOVE Cab Franc...higher ABV than what I prefer but the price makes it a no brainer.
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Re: Launching new company: de Negoce

#78 Post by H. N o w b a r » May 15th, 2020, 5:20 pm

The third offer is Cab Franc. I like cab franc so I ordered two cases @ $12/bottle. Thanks for sourcing this juice. Description below:

"Our third de Négoce release hails, again, from the hallowed ground that is Napa Valley's Stagecoach Vineyard. Here the lean volcanic soils and high altitude are a perfect match for the soaring and ethereal aromatics of Cabernet Franc. This 2017 vintage is a powerfully structured yet beautifully expressive wine for the de minimis tariff of $12/bottle ($144/case). I might also add this is a dynamite food wine and will age beautifully for another 15-20 years."
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Re: Launching new company: de Negoce

#79 Post by HoosJustinG » May 15th, 2020, 8:23 pm

@Cameron: Appreciate that you are a candid participant here, so I’m going to ask a question I hope you’re able to answer... How do these wines differ from the wines you’d typically source for the CH label? IOW: Why this model vs releasing it for 30 bucks under the CH label?
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Re: Launching new company: de Negoce

#80 Post by Bill Tex Landreth » May 15th, 2020, 9:52 pm

HoosJustinG wrote:
May 15th, 2020, 8:23 pm
@Cameron: Appreciate that you are a candid participant here, so I’m going to ask a question I hope you’re able to answer... How do these wines differ from the wines you’d typically source for the CH label? IOW: Why this model vs releasing it for 30 bucks under the CH label?
WAG is that he is selling in case quantity vs. by the bottle and the margin is thin, but volume in advance makes it profitable.
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Re: Launching new company: de Negoce

#81 Post by Chris S p i k e s » May 16th, 2020, 6:44 am

Bill Tex Landreth wrote:
May 15th, 2020, 9:52 pm
HoosJustinG wrote:
May 15th, 2020, 8:23 pm
@Cameron: Appreciate that you are a candid participant here, so I’m going to ask a question I hope you’re able to answer... How do these wines differ from the wines you’d typically source for the CH label? IOW: Why this model vs releasing it for 30 bucks under the CH label?
WAG is that he is selling in case quantity vs. by the bottle and the margin is thin, but volume in advance makes it profitable.
Yep. My guess is it goes something like this:

Winery has 12,000 bottle equivalent excess in barrels they need to move out, but want to do so silently. He gets an agreement with them with minimum/maximum flexibility. He's plenty experienced and knows how much he can move for sure, so he guarantees the winery a purchase of say 8,000 bottle equivalents, but with the option to get all 12,000. He knows precisely how much his bottling/packaging costs will be. Then, he sells the wine for a few dollars of profit prior to delivery, then tells the winery how much he will take. Shipping is probably a pass through cost.

It's really a great model for everyone. Winery gets rid of excess product and doesn't dilute their brand or undercut their list customers. Cameron sets it up so there is very little risk for him even though the margin is small. Consumer gets an unbranded wine that should punch well above its price point.

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Re: Launching new company: de Negoce

#82 Post by MatthewT » May 16th, 2020, 8:23 am

He is making good $, the first offer had over 6000 cases sold and he says he working on a 10-15% margin (seems fair). You do the math at $120/case + shipping
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Re: Launching new company: de Negoce

#83 Post by alan weinberg » May 16th, 2020, 1:09 pm

on his web site he says “de négoce” is pronounced “day-na-go-shay.” It’s not. The final e is not pronounced.

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Re: Launching new company: de Negoce

#84 Post by Cameron Hughes » May 18th, 2020, 9:46 pm

alan weinberg wrote:
May 16th, 2020, 1:09 pm
on his web site he says “de négoce” is pronounced “day-na-go-shay.” It’s not. The final e is not pronounced.
au contraire mon frere...day-na-go-shay rolls off the tongue better and I like it that way...mas panache...but you pronounce however YOU like.

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Re: Launching new company: de Negoce

#85 Post by alan weinberg » May 19th, 2020, 6:55 am

Cameron Hughes wrote:
May 18th, 2020, 9:46 pm
alan weinberg wrote:
May 16th, 2020, 1:09 pm
on his web site he says “de négoce” is pronounced “day-na-go-shay.” It’s not. The final e is not pronounced.
au contraire mon frere...day-na-go-shay rolls off the tongue better and I like it that way...mas panache...but you pronounce however YOU like.
ça va, mon ami.

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Re: Launching new company: de Negoce

#86 Post by HoosJustinG » May 19th, 2020, 8:35 am

Cameron Hughes wrote:
May 18th, 2020, 9:46 pm
alan weinberg wrote:
May 16th, 2020, 1:09 pm
on his web site he says “de négoce” is pronounced “day-na-go-shay.” It’s not. The final e is not pronounced.
au contraire mon frere...day-na-go-shay rolls off the tongue better and I like it that way...mas panache...but you pronounce however YOU like.
Suspect this may be the case for those who don’t speak French. If you speak French, trying to pronounce it that way - both words incorrectly, actually - makes you hesitate/think about both words (and not roll off the tongue) the same way it would be if I told you that “wine glass” were actually pronounced “vine gla-say.”

De should be pronounced “duh” (close ... not sure how to write it phonetically ... really it sounds like how you’d explain what the letter “D” sounds like) and “ne” with accent aigu is really more “nay” than “na” and then “goce” is basically “gose” as if you’re pronouncing “ghost” with no T on the end.

So ... as it’s written, it’s pronounced “duh nay-gose” (also keep in mind that in French all syllables are given equal time)

Pretty sure this might be the most pedantic post in my message board career.
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Re: Launching new company: de Negoce

#87 Post by Nate Simon » May 19th, 2020, 10:12 am

Pretty sure you nerds were looking for Linguistics Berserkers and took a wrong turn on the Web.

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Re: Launching new company: de Negoce

#88 Post by H. N o w b a r » May 19th, 2020, 11:03 am

Nate Simon wrote:
May 19th, 2020, 10:12 am
Pretty sure you nerds were looking for Linguistics Berserkers and took a wrong turn on the Web.
LOL. +1

If the wine is as good as expected, I will pronounce it however Cameron wants it pronounced.
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Re: Launching new company: de Negoce

#89 Post by Michael Martin » May 19th, 2020, 11:33 am


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Re: Launching new company: de Negoce

#90 Post by alan weinberg » May 19th, 2020, 11:35 am

HoosJustinG wrote:
May 19th, 2020, 8:35 am
Cameron Hughes wrote:
May 18th, 2020, 9:46 pm
alan weinberg wrote:
May 16th, 2020, 1:09 pm
on his web site he says “de négoce” is pronounced “day-na-go-shay.” It’s not. The final e is not pronounced.
au contraire mon frere...day-na-go-shay rolls off the tongue better and I like it that way...mas panache...but you pronounce however YOU like.
Suspect this may be the case for those who don’t speak French. If you speak French, trying to pronounce it that way - both words incorrectly, actually - makes you hesitate/think about both words (and not roll off the tongue) the same way it would be if I told you that “wine glass” were actually pronounced “vine gla-say.”

De should be pronounced “duh” (close ... not sure how to write it phonetically ... really it sounds like how you’d explain what the letter “D” sounds like) and “ne” with accent aigu is really more “nay” than “na” and then “goce” is basically “gose” as if you’re pronouncing “ghost” with no T on the end.

So ... as it’s written, it’s pronounced “duh nay-gose” (also keep in mind that in French all syllables are given equal time)

Pretty sure this might be the most pedantic post in my message board career.
je suis d’accord.

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Re: Launching new company: de Negoce

#91 Post by H. N o w b a r » May 19th, 2020, 1:21 pm

Michael Martin wrote:
May 19th, 2020, 11:33 am
[cheers.gif]
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Re: Launching new company: de Negoce

#92 Post by mattcitrang » May 22nd, 2020, 5:08 am

Looks like offer #5 came out yesterday. Moving right along.

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Re: Launching new company: de Negoce

#93 Post by Scott Jameson » May 23rd, 2020, 8:13 am

mattcitrang wrote:
May 22nd, 2020, 5:08 am
Looks like offer #5 came out yesterday. Moving right along.
#4 was skipped, at least for now, although it's apparently being bottled in a few weeks.

So far we've seen 4 offers in about 3 weeks. Is this rate expected to continue, increase, or decrease ? Some of these have sounded tempting but I'm not up for buying a case of wine a week, even it is well-priced.

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Re: Launching new company: de Negoce

#94 Post by JonathanG » May 23rd, 2020, 8:18 am

According to that SF Chronicle article posted earlier, there were 6 initial offerings mentioned, so I am assuming 2 more will come relatively soon, then a pause in the offers
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Re: Launching new company: de Negoce

#95 Post by JonathanG » May 23rd, 2020, 9:48 am

And O. G. 4 is out. Stagecoach merlot.
J0|\|@+h@n Gr@h@m

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Re: Launching new company: de Negoce

#96 Post by Jason L Jones » May 23rd, 2020, 9:56 am

It seems this would be from either Miner, Freemark Abbey or Krupp. No one else is making an SVD merlot from Stagecoach.

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Re: Launching new company: de Negoce

#97 Post by JonathanG » May 23rd, 2020, 9:59 am

Im thinking all the stagecoach wines are from the same winery.
J0|\|@+h@n Gr@h@m

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Re: Launching new company: de Negoce

#98 Post by mattcitrang » May 23rd, 2020, 10:02 am

#4 Stagecoach Merlot just hit my email.

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Albert R
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Re: Launching new company: de Negoce

#99 Post by Albert R » May 23rd, 2020, 10:03 am

Jason L Jones wrote:
May 23rd, 2020, 9:56 am
It seems this would be from either Miner, Freemark Abbey or Krupp. No one else is making an SVD merlot from Stagecoach.
+1
Cheers,

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Re: Launching new company: de Negoce

#100 Post by Vince L. » May 23rd, 2020, 10:05 am

JonathanG wrote:
May 23rd, 2020, 9:59 am
Im thinking all the stagecoach wines are from the same winery.
Emails states as such I thought
l e r t

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