Launching new company: de Negoce

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Cameron Hughes
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Launching new company: de Negoce

#1 Post by Cameron Hughes » April 20th, 2020, 10:30 am

Dear Berserkers - I am launching a new company and you might be interested in signing up for the email list.

The brand is called de Negoce (loosely translated "of the trade") and its a bit of a play on en primeur where I am pre-selling bulk wines I find and like.

The pricing is killer and the first wine is a $10 2018 Napa Cab that'll knock your socks off...also in the works is a $15/bottle 2017 Stagecoach Vineyard Cabernet and an 18 Coombsville Bordeaux Blend for $13. All wines are sold in case quantities only. You can sign up here and, the sooner you sign up, the sooner you'll get the offers http://www.denegoce.com


Cheers!

Cameron

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Re: Launching new company: de Negoce

#2 Post by YLee » April 20th, 2020, 3:12 pm

Subscribed
-¥ 0 ñ 9

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Re: Launching new company: de Negoce

#3 Post by adam caldwell » April 20th, 2020, 3:44 pm

Congrats and good luck on the new business Cameron. I signed up.

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Re: Launching new company: de Negoce

#4 Post by Br1an Th0rne » April 20th, 2020, 8:39 pm

My family just shared a 40 oz “upper prime” Holy Grail porterhouse for dinner tonight, and we all agreed it was the best steak I’ve ever cooked. Reverse sear, perfect medium rare, paired with a 2017 Kata (Realm) Bedkstoffer Bourn Vineyard. Beautiful memory; thanks Cameron.

I signed up for de Negoce. Good luck!

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Re: Launching new company: de Negoce

#5 Post by Chris Echeck » April 21st, 2020, 6:23 am

Cameron,
Just signed up. I am excited for the new offers. Will there be a buy and hold option for the wines? It is way too hot for shipping to Florida currently.

Thanks

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Re: Launching new company: de Negoce

#6 Post by Len Stevens » April 21st, 2020, 6:46 am

Signed up;;;btw, good looking Pooches!

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Re: Launching new company: de Negoce

#7 Post by Bud Carey » April 21st, 2020, 7:09 am

I'm in!!!
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Re: Launching new company: de Negoce

#8 Post by M Sargent » April 21st, 2020, 2:20 pm

Big fan of what you've done. I'm in!
M a r k

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Re: Launching new company: de Negoce

#9 Post by Michael Martin » April 21st, 2020, 3:31 pm

I am in.

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Re: Launching new company: de Negoce

#10 Post by A.Khanna » April 21st, 2020, 7:53 pm

Signed up!!
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Re: Launching new company: de Negoce

#11 Post by eddy c » April 22nd, 2020, 5:23 pm

I'm in
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Cameron Hughes
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Re: Launching new company: de Negoce

#12 Post by Cameron Hughes » April 23rd, 2020, 10:13 am

Br1an Th0rne wrote:
April 20th, 2020, 8:39 pm
My family just shared a 40 oz “upper prime” Holy Grail porterhouse for dinner tonight, and we all agreed it was the best steak I’ve ever cooked. Reverse sear, perfect medium rare, paired with a 2017 Kata (Realm) Bedkstoffer Bourn Vineyard. Beautiful memory; thanks Cameron.

I signed up for de Negoce. Good luck!
awesome!!! We are just now in the process of cutting our first round of "Premium Prime", the USDA's first attempt at adding a new level above Prime. There has always been an Upper Prime spec but one of the local steak distributors for high-end chefs created a whole new spec and marbling level that's the USDA signed off on called Premium Prime. Great marbling and super tender. They were just launching it to restaurants when COVID hit and we bought it all up a few weeks ago. Ribeyes and filets coming soon.

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Re: Launching new company: de Negoce

#13 Post by Cameron Hughes » April 23rd, 2020, 10:14 am

thanks for the signups everyone - you won't be disappointed.

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Re: Launching new company: de Negoce

#14 Post by Todd F r e n c h » April 23rd, 2020, 10:21 am

Cameron Hughes wrote:
April 23rd, 2020, 10:14 am
thanks for the signups everyone - you won't be disappointed.
We better not...

[smileyvault-ban.gif]
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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Re: Launching new company: de Negoce

#15 Post by YLee » April 23rd, 2020, 12:24 pm

Cameron Hughes wrote:
April 23rd, 2020, 10:13 am
Br1an Th0rne wrote:
April 20th, 2020, 8:39 pm
My family just shared a 40 oz “upper prime” Holy Grail porterhouse for dinner tonight, and we all agreed it was the best steak I’ve ever cooked. Reverse sear, perfect medium rare, paired with a 2017 Kata (Realm) Bedkstoffer Bourn Vineyard. Beautiful memory; thanks Cameron.

I signed up for de Negoce. Good luck!
awesome!!! We are just now in the process of cutting our first round of "Premium Prime", the USDA's first attempt at adding a new level above Prime. There has always been an Upper Prime spec but one of the local steak distributors for high-end chefs created a whole new spec and marbling level that's the USDA signed off on called Premium Prime. Great marbling and super tender. They were just launching it to restaurants when COVID hit and we bought it all up a few weeks ago. Ribeyes and filets coming soon.
I'm not familiar with USDA's rating. Which one is higher grade? Upper prime or premium prime?
-¥ 0 ñ 9

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Re: Launching new company: de Negoce

#16 Post by Michael Martin » April 23rd, 2020, 12:37 pm

Double secret prime.

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Re: Launching new company: de Negoce

#17 Post by Kevin Stine » April 24th, 2020, 5:30 am

Checking emails daily in anticipation!
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Re: Launching new company: de Negoce

#18 Post by alan weinberg » April 24th, 2020, 6:57 pm

Cameron Hughes wrote:
April 23rd, 2020, 10:13 am
We are just now in the process of cutting our first round of "Premium Prime", the USDA's first attempt at adding a new level above Prime. There has always been an Upper Prime spec but one of the local steak distributors for high-end chefs created a whole new spec and marbling level that's the USDA signed off on called Premium Prime
crazy. Prime used to be the top 1% grade of meat, increased by USDA years ago to 2%. Sounds interesting to break it down to grades within that 2%.

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Re: Launching new company: de Negoce

#19 Post by Michael Martin » April 28th, 2020, 5:28 pm

Any update on the release?

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Re: Launching new company: de Negoce

#20 Post by Michael Martin » April 29th, 2020, 7:59 pm

Looks like the offer is coming tomorrow.

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Re: Launching new company: de Negoce

#21 Post by JonathanG » April 30th, 2020, 7:45 am

I signed up as well. Hard to beat those prices.

Does anyone know if the Stagecoach vineyard suffered smoke taint in 2017? $15 for a stagecoach seems too good to be true?
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Re: Launching new company: de Negoce

#22 Post by M a x S w o m l e y » April 30th, 2020, 8:10 am

Offer is up

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Re: Launching new company: de Negoce

#23 Post by ykwon » April 30th, 2020, 8:11 am

12-bottles 2018 Napa Valley Cabernet for $120.

Priced at $55/bottle under the originating wineries label, this $10/bottle Napa Valley Cabernet Sauvignon represents an incredible bargain.

Tasting: Opaque in the glass with a dusky plum rim. Dusty blackberry coffeecake with hints of cassis that take on weight as the wine opens up. Before you know it, blueberry, dark chocolate and hazelnut come to the fore before shifting to dusty plums, graphite and earth. Youthful and gregarious, this ever-shifting Cabernet is ripe with complexity. Smooth on entry with chocolate, plums and blackberry fruit coating youthful tannins that dominate the lengthy finish. Well balanced.

Appellation: 74% Napa Valley (vineyard sandwiched between Coombsville and Atlas Peak AVA's), 21% Coombsville, and 5% Rutherford.
y 0 n 9
k w 0 n

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Re: Launching new company: de Negoce

#24 Post by Michael Martin » April 30th, 2020, 8:17 am

Order in!

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Re: Launching new company: de Negoce

#25 Post by cjsadler » April 30th, 2020, 8:38 am

Wondering what the abv is on this. At the price, gotta give this a shot.
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Re: Launching new company: de Negoce

#26 Post by Vince L. » April 30th, 2020, 8:55 am

cjsadler wrote:
April 30th, 2020, 8:38 am
Wondering what the abv is on this. At the price, gotta give this a shot.
De Negoce Cabernet Napa Valley 2018 ($10, 14.6%): Cameron Hughes’ initial offering through De Negoce, a project he refers to as “futures for bulk wine,” is 97% Cabernet Sauvignon with 3% Cabernet Franc. The winery that made it, Hughes says, sells the wine for $50, but he can offer it for just $10. It’s a blockbuster Napa wine, ripe and silky, tasting like juicy, oozing blueberry cobbler and bitter cherry.


That was from an SF Chronicle review

https://www.sfchronicle.com/food/articl ... 203274.php
l e r t

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Re: Launching new company: de Negoce

#27 Post by Keith_B » April 30th, 2020, 9:25 am

Order in here too. Worth a shot for this price point!
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Re: Launching new company: de Negoce

#28 Post by John O' » April 30th, 2020, 9:41 am

Order in. Cameron is not going to come out of the starting blocks with a dud.
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Re: Launching new company: de Negoce

#29 Post by James Mc » April 30th, 2020, 10:48 am

order in. how can you pass @$10/bottle
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Re: Launching new company: de Negoce

#30 Post by Br1an Th0rne » April 30th, 2020, 10:48 am

Order in! And I see UPS just dropped off my Holy Grail steak shipment...

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Re: Launching new company: de Negoce

#31 Post by cjsadler » April 30th, 2020, 11:25 am

So anyone have a guess as to the winery?
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Re: Launching new company: de Negoce

#32 Post by David Kaufman » April 30th, 2020, 12:39 pm

Order in, excited to try this. Thanks Cameron!

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Re: Launching new company: de Negoce

#33 Post by ykwon » April 30th, 2020, 12:59 pm

cjsadler wrote:
April 30th, 2020, 11:25 am
So anyone have a guess as to the winery?
Faust?
y 0 n 9
k w 0 n

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Re: Launching new company: de Negoce

#34 Post by Chr!s G|@rn3r » April 30th, 2020, 1:06 pm

ykwon wrote:
April 30th, 2020, 12:59 pm
cjsadler wrote:
April 30th, 2020, 11:25 am
So anyone have a guess as to the winery?
Faust?
That would be my (hopeful) guess. With limited details for the wine and not many 2018 cabs released with details yet, successful recon is nearly impossible.

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Re: Launching new company: de Negoce

#35 Post by MatthewT » April 30th, 2020, 2:28 pm

cjsadler wrote:
April 30th, 2020, 8:38 am
Wondering what the abv is on this. At the price, gotta give this a shot.
It's 14.6%. Was in this article:

https://www.sfchronicle.com/food/articl ... 203274.php
I'm a Turk, though not from Turkey, it's actually my last name

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Re: Launching new company: de Negoce

#36 Post by MatthewT » April 30th, 2020, 2:38 pm

ykwon wrote:
April 30th, 2020, 12:59 pm
cjsadler wrote:
April 30th, 2020, 11:25 am
So anyone have a guess as to the winery?
Faust?
Can't find alcohol % on 2018 but it's very close to 14.6% in other vintages. I found 14.5%. Anyone find it?
I'm a Turk, though not from Turkey, it's actually my last name

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Re: Launching new company: de Negoce

#37 Post by JonathanG » April 30th, 2020, 3:47 pm

Seems it can't be Faust since Faust wines are coming from specific sub-AVA's and the description of this wine was in between the Atlas Peak and Coombsville AVAs, not within those AVAs.
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Re: Launching new company: de Negoce

#38 Post by Mike Davila » April 30th, 2020, 4:26 pm

Signed up

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Re: Launching new company: de Negoce

#39 Post by Hank Victor » April 30th, 2020, 5:49 pm

2 cases in to split with some buddies. Excited for this program.
- ITB
Take a chance, Columbus did..

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Re: Launching new company: de Negoce

#40 Post by Nick F. » April 30th, 2020, 9:19 pm

Any other guesses?
i a s c o n e

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Re: Launching new company: de Negoce

#41 Post by Mike Rotondo » May 1st, 2020, 8:43 am

I signed up yesterday but never got an offer email. Today's email says there are cases left- anyone know if it's still possible to order?

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Re: Launching new company: de Negoce

#42 Post by Geoff Weathersby » May 1st, 2020, 8:56 am

I signed up yesterday too but no offer email. If you search for Cabernet in the search box, you'll get the product page where you can place the order.

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Re: Launching new company: de Negoce

#43 Post by Michael Martin » May 1st, 2020, 9:40 am

Mike Rotondo wrote:
May 1st, 2020, 8:43 am
I signed up yesterday but never got an offer email. Today's email says there are cases left- anyone know if it's still possible to order?
I just logged in and it says SOLD OUT.

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Re: Launching new company: de Negoce

#44 Post by H. N o w b a r » May 1st, 2020, 7:30 pm

Signed up for the mailing list and created a customer account. Looking forward to tasting the wines.
H () s

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Re: Launching new company: de Negoce

#45 Post by Cameron Hughes » May 2nd, 2020, 8:28 am

Michael Martin wrote:
May 1st, 2020, 9:40 am
Mike Rotondo wrote:
May 1st, 2020, 8:43 am
I signed up yesterday but never got an offer email. Today's email says there are cases left- anyone know if it's still possible to order?
I just logged in and it says SOLD OUT.
Fear not, lots more to come! Probably have another offer out later this week...

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Re: Launching new company: de Negoce

#46 Post by Cameron Hughes » May 2nd, 2020, 8:30 am

JonathanG wrote:
April 30th, 2020, 7:45 am
I signed up as well. Hard to beat those prices.

Does anyone know if the Stagecoach vineyard suffered smoke taint in 2017? $15 for a stagecoach seems too good to be true?
fair inquiry. No smoke taint on the 2017 Napa Cabernet in question...the fact of the matter is that's just where pricing is these days.

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Re: Launching new company: de Negoce

#47 Post by Josh Grossman » May 2nd, 2020, 8:38 am

Cameron Hughes wrote:
May 2nd, 2020, 8:30 am
JonathanG wrote:
April 30th, 2020, 7:45 am
I signed up as well. Hard to beat those prices.

Does anyone know if the Stagecoach vineyard suffered smoke taint in 2017? $15 for a stagecoach seems too good to be true?
fair inquiry. No smoke taint on the 2017 Napa Cabernet in question...the fact of the matter is that's just where pricing is these days.
If you could add abv and just the bare minimum about elevage in future offers, it would be greatly appreciated. I have some serious FOMO from skipping the first offer.

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Re: Launching new company: de Negoce

#48 Post by Cameron Hughes » May 2nd, 2020, 8:50 am

Josh Grossman wrote:
May 2nd, 2020, 8:38 am
Cameron Hughes wrote:
May 2nd, 2020, 8:30 am
JonathanG wrote:
April 30th, 2020, 7:45 am
I signed up as well. Hard to beat those prices.

Does anyone know if the Stagecoach vineyard suffered smoke taint in 2017? $15 for a stagecoach seems too good to be true?
fair inquiry. No smoke taint on the 2017 Napa Cabernet in question...the fact of the matter is that's just where pricing is these days.
If you could add abv and just the bare minimum about elevage in future offers, it would be greatly appreciated. I have some serious FOMO from skipping the first offer.
yes, agreed, those details missing. was in a hurry...one man band over here.

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Re: Launching new company: de Negoce

#49 Post by eddy c » May 2nd, 2020, 9:11 am

Vince L. wrote:
April 30th, 2020, 8:55 am
cjsadler wrote:
April 30th, 2020, 8:38 am
Wondering what the abv is on this. At the price, gotta give this a shot.
De Negoce Cabernet Napa Valley 2018 ($10, 14.6%): Cameron Hughes’ initial offering through De Negoce, a project he refers to as “futures for bulk wine,” is 97% Cabernet Sauvignon with 3% Cabernet Franc. The winery that made it, Hughes says, sells the wine for $50, but he can offer it for just $10. It’s a blockbuster Napa wine, ripe and silky, tasting like juicy, oozing blueberry cobbler and bitter cherry.


That was from an SF Chronicle review

https://www.sfchronicle.com/food/articl ... 203274.php
thanks for the link, looking forward to try this one out.
eddy chang

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Re: Launching new company: de Negoce

#50 Post by Nate Simon » May 2nd, 2020, 10:43 am

Cameron, is it correct that these are just being bottled? Any recommendations on how long to wait before giving them a try?

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