Looking for people interested in getting paid for hosting wine tastings via video chat

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nburglin
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Looking for people interested in getting paid for hosting wine tastings via video chat

#1 Post by nburglin » October 28th, 2019, 8:47 pm

Hi All!

First time poster in this forum, long time fan! :-o I don't mean to be shill, but the tl;dr version is that I am looking to pay people to give wine tastings online as guides. Still interested, please read the spiel below!

My family and I are testing out a new website which will allow users to purchase a set of wines for delivery, and schedule a virtual, interactive online tasting with a "Wine Expert". At the scheduled time the two will use an online video platform to guide the consumer and/or friends through the wine tasting and answering general questions about wine production, varieties, characteristics of wine, etc…

Right now we have our website completed in a beta version. But before we start allowing users to sign up for scheduled tastings, we are in need of a few "Wine Experts" who would be willing to host a couple of virtual wine tasting sessions. This would give us feedback on the overall process and how to improve, etc… And of course, you would make some $$ for each session you host through the process.

If you are interested in hosting a wine session to help, or want more information, or even want to tell me why this is such a terrible idea that will never work, please feel free to reach out to me or post here. I'm happy to answer questions or discuss it further!

Cheers!
Enjoy Tastings from the comfort of your home!
WEVO Tastings
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Brian Tuite
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#2 Post by Brian Tuite » October 29th, 2019, 5:55 am

You came to the right place. There is no shortage of “wine experts” here. [stirthepothal.gif]
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#3 Post by JoeD » October 29th, 2019, 5:59 am

I nominate board member Bobby Gilbane; this seems like something he would accel at. Depending on the fees rendered, costumes could be involved.
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#4 Post by nburglin » October 29th, 2019, 9:01 am

Brian Tuite wrote:
October 29th, 2019, 5:55 am
You came to the right place. There is no shortage of “wine experts” here. [stirthepothal.gif]
Haha That brings up a good point - We've gone back and forth on what to call the "Wine Expert" in this scenario because it means different things to different people. In my eyes, most people here know more about wine than I can hope to so you're all "Experts" compared to me. But talking to a couple of people ITB they were quick to hate on the word expert because to them this meant someone was a sommelier, so for anyone else to call themselves an expert was absolutely bananas.

We've tossed around the idea of switching to "Wine Guides" or "Wine Aficionados" instead to fix that, but haven't pulled the trigger yet on switching the wording. And aficionado has so many syllables...
Enjoy Tastings from the comfort of your home!
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#5 Post by Pat Burton » October 29th, 2019, 9:15 am

A question I have is what type of wine do you have in mind? Are you trying to get people to try 'high end' wine or mass produced wine or something else?
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#6 Post by Scott Watkins » October 29th, 2019, 9:39 am

Shoot Gary Vanerchuck an email I believe he used to do this to help sell his wine.
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#7 Post by Greg K » October 29th, 2019, 9:39 am

Did someone get a video of Adrian’s Orin Swift horizontal?
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#8 Post by nburglin » October 29th, 2019, 10:32 am

Pat Burton wrote:
October 29th, 2019, 9:15 am
A question I have is what type of wine do you have in mind? Are you trying to get people to try 'high end' wine or mass produced wine or something else?
Somewhere in between the two would be ideal. We've reached out to a few local wineries here in Colorado to get some meetings and see if we can put together some tasting sets with them. So in theory it would help promote their wine and then the wine offering is not necessarily mass produced. From initial feedback, I think the service is going to appeal more to the beginner/intermediate drinkers of wine so I'm trying to keep the bottle price around $50 or below.
Enjoy Tastings from the comfort of your home!
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#9 Post by Liz Barrett » October 29th, 2019, 1:36 pm

Greetings! I'm a brand new member here on Wine Berserkers, but a wine friend told me about your project and it sounds fun! I am a wine and spirits PR and marketing person to pay the bills, and a wine writer and blogger for fun. I am a Certified Specialist of Wine (according to the Society of Wine Educators). I often teach wine blending classes, and recently participated in an online tasting with Snooth.com (Ribera del Duero and Rueda wines). I'd love to help out on your online tastings! I think my email is in here, so let me know if additional info is helpful. I'm still assembling my profile (my blog is www.whatsinthatbottle.com) and Insta and Twitter handles are @lizbchicago. Sounds like a fun and unique program!
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#10 Post by nburglin » October 29th, 2019, 4:49 pm

Liz Barrett wrote:
October 29th, 2019, 1:36 pm
Greetings! I'm a brand new member here on Wine Berserkers, but a wine friend told me about your project and it sounds fun! I am a wine and spirits PR and marketing person to pay the bills, and a wine writer and blogger for fun. I am a Certified Specialist of Wine (according to the Society of Wine Educators). I often teach wine blending classes, and recently participated in an online tasting with Snooth.com (Ribera del Duero and Rueda wines). I'd love to help out on your online tastings! I think my email is in here, so let me know if additional info is helpful. I'm still assembling my profile (my blog is www.whatsinthatbottle.com) and Insta and Twitter handles are @lizbchicago. Sounds like a fun and unique program!
Welcome to WB Liz! [berserker.gif]

I'll send you a message to give you some more details and get some availability from you. Thanks for reaching out!
Enjoy Tastings from the comfort of your home!
WEVO Tastings
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#11 Post by nburglin » October 29th, 2019, 8:57 pm

Scott Watkins wrote:
October 29th, 2019, 9:39 am
Shoot Gary Vanerchuck an email I believe he used to do this to help sell his wine.
Got an "in" with him? I could always use his deep pockets :)

In all seriousness when I first was looking into this his videos came up. But for me, it was missing the interaction of being able to ask questions and engage in a good human conversation with someone that knows wine.

My favorite part of tasting at a winery or vineyard (aside from being able to drink the wine [cheers.gif] ) is that interaction with the person who is talking about the wine. Being able to have a conversation with them and hear what they think about the wines or hear some personal stories about it. More often than not, I find myself remembering more about those stories told and the people who were around the tasting than I do about how the wine tasted. Granted, part of that is probably because I have the palate of a 21 year old college student so I have a really hard time distinguishing any of the ingredients (I blame all the fireball in college killing my taste buds). But this is our attempt at giving people another avenue of getting that unique experience and interaction if they want it.
Enjoy Tastings from the comfort of your home!
WEVO Tastings
Nick Burglin - Co-Founder

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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#12 Post by Kevin Porter » October 30th, 2019, 5:23 am

nburglin wrote:
October 29th, 2019, 9:01 am
Brian Tuite wrote:
October 29th, 2019, 5:55 am
You came to the right place. There is no shortage of “wine experts” here. [stirthepothal.gif]
Haha That brings up a good point - We've gone back and forth on what to call the "Wine Expert" in this scenario because it means different things to different people. In my eyes, most people here know more about wine than I can hope to so you're all "Experts" compared to me. But talking to a couple of people ITB they were quick to hate on the word expert because to them this meant someone was a sommelier, so for anyone else to call themselves an expert was absolutely bananas.

We've tossed around the idea of switching to "Wine Guides" or "Wine Aficionados" instead to fix that, but haven't pulled the trigger yet on switching the wording. And aficionado has so many syllables...
I thought that 'Curator' was the term of the hour. Or is it already passe'?

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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#13 Post by c fu » October 30th, 2019, 10:16 am

nburglin wrote:
October 29th, 2019, 9:01 am
Brian Tuite wrote:
October 29th, 2019, 5:55 am
You came to the right place. There is no shortage of “wine experts” here. [stirthepothal.gif]
Haha That brings up a good point - We've gone back and forth on what to call the "Wine Expert" in this scenario because it means different things to different people. In my eyes, most people here know more about wine than I can hope to so you're all "Experts" compared to me. But talking to a couple of people ITB they were quick to hate on the word expert because to them this meant someone was a sommelier, so for anyone else to call themselves an expert was absolutely bananas.

We've tossed around the idea of switching to "Wine Guides" or "Wine Aficionados" instead to fix that, but haven't pulled the trigger yet on switching the wording. And aficionado has so many syllables...
I like Wine Guides more than Wine Expert, but that's only among our circles. I think to the general public, Wine Expert might market better
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#14 Post by Doug Schulman » October 30th, 2019, 11:58 am

c fu wrote:
October 30th, 2019, 10:16 am
nburglin wrote:
October 29th, 2019, 9:01 am
Brian Tuite wrote:
October 29th, 2019, 5:55 am
You came to the right place. There is no shortage of “wine experts” here. [stirthepothal.gif]
Haha That brings up a good point - We've gone back and forth on what to call the "Wine Expert" in this scenario because it means different things to different people. In my eyes, most people here know more about wine than I can hope to so you're all "Experts" compared to me. But talking to a couple of people ITB they were quick to hate on the word expert because to them this meant someone was a sommelier, so for anyone else to call themselves an expert was absolutely bananas.

We've tossed around the idea of switching to "Wine Guides" or "Wine Aficionados" instead to fix that, but haven't pulled the trigger yet on switching the wording. And aficionado has so many syllables...
I like Wine Guides more than Wine Expert, but that's only among our circles. I think to the general public, Wine Expert might market better
I don't like the term "expert", but I agree with Charlie. Also, the in the bolded statement, that opinion makes absolutely no sense. Marketing to the types of people who might want this, I would say "expert", but I would also be sure to have people doing the videos who truly know a lot about wine.

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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#15 Post by Robert M yers » October 31st, 2019, 5:29 am

I don’t think many people want to be called expert, at least those that have tasted blind.

Something Pro maybe,
WinePro?
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How about
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Re: Looking for people interested in getting paid for hosting wine tastings via video chat

#16 Post by Tom Reddick » October 31st, 2019, 10:08 pm

Agreed with others on the title issue- in these days and times "expert" does not have the ideal connotations. I like Robert's suggestion of WineGuru. Wine Guide suggested above is also a good one.

I have to say, I like the concept. My background is primarily private equity and brokerage, but with a healthy dose of tech consulting for startups or post-IPO companies reorganizing things a bit. We are at one of those points- kind of like in 1999 when it seemed a million people had the best new concept in hardware or storage- when it seems like a million people have the next great app or online-based service/experience. So I tend to start off with a very skeptical mindset, but I think this could be viable as a starting point, though I think you will need some other broader related revenue streams to really make it something that could attract serious investment and generate strong long term revenues.

My suggestion would be to look at your current offering as the sort of Rolls Royce in a garage that offers many options centered around wine tastings. Less expensive options could be offering a wine selection along with some more beginner-oriented literature that lends itself to being examined and learned from in a party like setting. Maybe even make a game out of it- have trivia cards and the like.

And also- to the extent possible- get a little more serious with some offerings that can really teach a lot about wine on a budget. For example maybe sell a flight of 100% Sauvignon Blancs from different producers around the world- and another flight where they all come from the same vintage and area. The teaching materials can then emphasize examining how the different variables of local site, country, vintage etc. express themselves when you make other variables the same. Here your experts still come into play, but they write a single set of materials that does not require their personal attention for an actual online presentation.

You could also offer pre-recorded sessions that can be started and stopped etc- not the same as live, but less expensive and still something fun and new. Maybe here offer a comedy option. That would be awesome. Think of it kind of like comedy defensive driving school. And that would add a great deal of value and fun without the cost and hard-to-scale obstacle of a live online session.

On the wine side, I think this is all going to succeed or fail based on how you function as a buyer and retail seller of wine. You do not need the best of the best- but merely good introductory bottles at a decent price. The key is going to be that retailer who is buying wines that wholesalers want to move- and in great quantity. And where you will have to do battle is in taking in B to B+ wines that are tasty, but refusing to take C+ or less wines that are not going to be all that appealing.

When and if you get into a mode where you have a strong allocation of certain wines- then you can add additional revenue streams by offering mixed cases in future vintages of your wines that your tasting experience customers have purchased. Get them interested with a tasting of the 2014s of a given producer, and then in 2015 and beyond try to sell those same people the wines to replenish their cellars. If they want to do the live tasting again as well- great. If not, you still sold them a case of wine.

Just some thoughts off the top of my head. And my opinion is just that- I do not claim to have all the answers- but again I do strongly suggest you look at the business model as a whole from the perspective of using the online tasting interaction and other services as a vehicle to sell wine. If you just rely on the service and take whatever wines you can get, then you run into huge risks over time in terms of having a reliable supply of wines that are acceptable to you and your customers at generally steady and predictable price points. Plus you risk not having the supply to get repeat business for your current offerings. A small percentage of your customers may someday be active members on boards like this- the majority who are happy with what they are tasting are going to be happy if you can sell them more of what they just tried and liked at a competitive price.

Best of luck!
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